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JNTU 2007-08-IV Year-I-Sem-B-Pharmacy-PHARMACY ADMNISTRATION
Posted Date: 29 Dec 2007 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: India Member Level: Diamond
Rating:  Points: 1
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY
HYDERABAD
IV Year B. Pharmacy I-Semester T P C
4+1* 0 4
(R7605) PHARMACY ADMNISTRATION
UNIT – I
Features of Business Organisations & New Economic Environment:
Characteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types, Changing Business Environment in Post-Liberalisation scenario.
UNIT – II
Manufacturing Management: Goals of Production Management and Organisation – Production, Planning and Control – Plant location -Principles and Types of Plant Layout-Methods of production (Job, batch and Mass Production), New Product Development.
UNIT – III
Work Study -Basic procedure involved in Method Study and Work Measurement-Statistical Quality Control: chart, R chart, c chart, p chart, (simple Problems), Acceptance Sampling, Deming’s contribution to quality.
UNIT – IV
Organisation of Distribution and Marketing: Functions of Marketing, Marketing Mix, Marketing Strategies based on Product Life Cycle., Channels of distribution – Factors influencing channels of distribution, sales organization and sales promotion.
UNIT - V
Pharma Industry: Growth of Pharma Industry in India – current status and its role in building national economiy and national health – Structure of Pharma Industry in India – PSUs in Pharma Industry –Progress in the manufacture of basic drugs, synthetic and drugs of vegetable origin. Export and import of drugs and pharmaceuticals – Export and import Trade.
UNIT – VI
Insurance and Pharma: Various types of insurance including marine and health insurance.
UNIT – VII
Pharmaceutical associations and societies, statutory councils governing the profession. General Principles of medical detailing.
UNIT – VIII
Principles of drug store and community pharmacy administration: Drug store planning and layout, sales promotion and salesmanship in drug store. Accounting records in drug stores.
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Responses
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| Author: India 29 Dec 2007 | Member Level: Diamond Points : 4 | TEXT BOOK
1. Aryasri and Subbarao, Pharmaceutical Administration, TMH.
2. Smarta, Strategic Pharma Marketing
3. G.Vidya Sagar, Pharmaceutical Industrial Management.
REFERENCES
1. Subbarao Chaganti, Pharmaceutal Marketing in India – Concepts and Strategy Cases, Pharma Book Syndicate.
2. O.P.Khanna, Industrial Management, Dhanpatrai, New Delhi.
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