* B.A. Programme - Foundation & Application Course *


(Total Lecture Periods: 100)

Course Objective:

The purpose of this paper is to prepare a ground where the students view entrepreneurship
as a desirable and feasible career option. In particular the paper seeks to build the necessary competencies and motivation for a career in entrepreneurship.

Expected Learning Outcomes:

After studying this course, the students would be able to build on personal as well as external resources with a view to successfully launching and subsequently managing their enterprises. They would have not only a definite idea as to which support/developmental agency to look up to and for what purpose, but also the necessary know-how and wherewithal for accessing their help. They would have basic skills in operations, finance,
marketing and human resource management.

1. Entrepreneur-Entrepreneurship-Enterprise: Conceptual issues. Entrepreneurship
vs. Management. Roles and functions of entrepreneurs in relation to the enterprise and
in relation to the economy. Entrepreneurship as a interactive process between the individual and the environment. Small business as the seedbed of entrepreneurship.
(The teachers should emphasize to students the desirability as well as feasibility of a
career in entrepreneurship in the Indian scenario.) Entrepreneurial competencies.
Entrepreneurial motivation, performance and rewards. (The teachers may make use of
Entrepreneurship Development Institute of India’s Inventory of Entrepreneurial
Competencies and National Institute of Entrepreneurship and Small Business
Development’s training kit for arousing entrepreneurial motivation and capacity and capability building).

2. Opportunity scouting and idea generation: role of creativity & innovation and
business research. Sources of business ideas. Entrepreneurial opportunities in
contemporary business environment, for example opportunities in network-marketing,
franchising, business process outsourcing in the early 21st century. (The students be
advised to visit various product/service franchisees, BPO concerns and meet up/down
links in the Network Marketing.) The process of setting up a small business:
preliminary screening and aspects of the detailed study of the feasibility of the business
idea and financing/non-financing support agencies to familiarize themselves with the
policies/programmes and procedures and the available schemes.) Preparation of Project
Report and Report on Experiential Learning of successful/unsuccessful entrepreneurs.
(The students may be advised to develop a structured instrument (questionnaire) for
conducting survey of the various aspects of entrepreneurs/enterprise. They may also be
advised to prepare a comprehensive business plan. The desirability and feasibility of
liaison with relevant funding/non-funding agencies may also be explored.)
3. Managerial roles and functions in a small business. Designing and redesigning
business processes, location, layout, operations planning & control. Basic awareness of
the issues impinging on quality, productivity and environment. Managing business
growth. The pros and cons of alternative growth options: internal expansion,
acquisitions & mergers, integration & diversification. Crises in business growth.
4. Principles of double-entry book-keeping: journal entries, cash-book, pass book, and
Bank Reconciliation Statement, ledger accounts, trial balance and preparation of final
accounts: Trading and Profit & Loss Account; Balance-sheet. Brief introduction to
Single-Entry system of record keeping. Sources of risk/venture capital, fixed capital,
working capital and a basic awareness of financial services such as leasing and
5. Issues in small business marketing. The concept and application of product life cycle
(ptc), advertising & publicity, sales & distribution management. The idea of consortium
marketing, competitive bidding/tender marketing, negotiation with principal customers.
The contemporary perspectives on Infrastructure Development, Product and
Procurement Reservation, Marketing Assistance, Subsidies and other Fiscal &
Monetary Incentives. National, state level and grass-root level financial and nonfinancial
institutions in support of small business development.
Suggested Readings Books:
1. Brandt, Steven C., The 10 Commandments for Building a Growth Company, Third
Edition, Macmillan Business Books, Delhi, 1977
2. Bhide, Amar V., The Origin and Evolution of New Businesses, Oxford University
Press, New York, 2000.
3. Desai, Vasant, Small Scale Enterprises Vols. 1-12, Mumbai, Himalaya Publishing
House. (Latest edition).
4. Dollinger, Mare J., Entrepreneurship: Strategies and Resources, Illinois, Irwin,
5. Holt, David H., Entrepreneurship: New Venture Creation, Prentice-Hall of India,
New Delhi, latest Edition.
6. Panda, Shiba Charan, Entrepreneurship Development, New Delhi, Anmol
Publications. (Latest Editions)
7. Patel, V. G., The Seven Business Crises and How to Beat Them, Tata-McGraw,
New Delhi, 1995.
8. SIDBI Report on Small Scale Industries Sector (Latest Editions)
9. Taneja, Satish and Gupta, S.L. Entrepreneurship Development-New Venture
Creating, Galgotia Publishing House, New Delhi, Latest Edition
10. Verma, J.C., and Gurpal Singh, Small Business and Industry-A Handbook for
Entrepreneurs, New Delhi, Sage, 2002
11. Vesper, KarlsH, New Venture Strategies, (Revised Edition), New Jersey, Prentice-
Hall, 1990.
1. Greiner, Larry E., “Evolution and Revolution As Organisations Grow”, Harvard
Business Review, July-August 1972, pp. 37-46.
2. Kazmi, Azhar, “What Young Entrepreneurs Think and Do: A Study of Second
Generation Business Entrepreneurs,” The Journal of Entrepreneurship, 8, No. 1,
1999, pp. 67-78.
3. Levinson, Harry, “Conflists that Plague Family Business,” Harvard Business
Review, March-April 1971.
4. Levitt, “Marketing Myopia, “ Harvard Business Review, July-August 1960,
Reprints of Selected Articles: McKinsey Award Winners, pp. 123-134.
5. Manimala, Mathew J, “Emergence of Pioneering-Innovative (PI) Entrepreneurship:
A Psychological Model,” Abhigyan, Spring 1989, pp. 85-113.
6. McClelland, “Achievement Motivation Can Be Developed,” Harvard Business
Review, 43, No. 6, Nov.-Dec. 1965, pp. 6-16, 20-25, 178.
7. McClelland, David C., “Business Drive and National Achievement”, Harvard
Business Review, July-august 1962, in Reprints of Selected Articles on International
Business ,pp. 41-53
8. Nafziger, Doughlas W., Jeffrey S. Hornby and Donald Kuratko, “A Proposed
Research Model of Entrepreneurial Motivation,” Entrepreneurship Theory and
Practice 18, No. 3, Spring 1994, pp. 29-42.
9. Shastri, Ranjit, “angels for New Financial Heights,” Swagat, Vol. 22, No. 2,
February 2001.
10. Tripathy, Dwijendra, “Indian Entrepreneurship in Historical Perspective,” Economic
and Political Weekly, 6 No. 22, May 29, 1971, pp. M59-M66.
11. Tripathy, Dwijendra, “The Oxford History of India Business” Jan, 2004, Oxford
University Press.
“India INC: The Next Big Leap. The New Entrepreneur,” Business Today, The Collector’s
Edition 2002. (Contains a study on global entrepreneurship index and write-ups on Indian
entrepreneurs of diverse breeds: ‘Recreators,’ ‘Pathbreakers,’ Pioneers,’ and Gamblers.’


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