Syllabus of Tourism B.A. Programme



* B.A. Programme - Foundation & Application Course *

10. Tourism

Course Objective:

The objective of this application course in Tourism is to familiarize the student with a
brief background of tourism development with special reference to India. This would
give him/her a comprehensive idea of travel and tourism trends as well.
Expected Learning Outcomes:
The tourism industry is one of the largest employment generating in the world as it is
largely a service industry. A student who has studied this course is equipped to work in a
travel agency at the middle level, with some knowledge of computers.
Total Marks: 100
Unit I
1. Tourism : Concept & Perspectives
Definition, Tourist, excursionist, incoming and outgoing
2. Tourism Product
Traditional and modern form – Culture (monuments, music, dance painting,
handicrafts), Pilgrimage, Conventions and Conferences, Adventure, health, Social,
Medical etc.
3. Tourism and economy : Tourism as an industry
The motive of tourism as an industry, economic impact, leakages
4. Approaches to Tourism Development: A Case study of some selected countries:-
Switzerland, Thailand, China, Brazil & South Africa.
Unit II
Travel Management
Air, road rail travel arrangements, travel organizations natural and international
specially ITDC and state tourisms bodies like DTTDC, TAAI tour operators association,
IATA, WTO, travel agency and tour operator, accommodation and basics of ticketing.
Unit III
1. Tourism Marketing
Principles of marketing, how Tourism marketing is different form marketing of
other products, how to market the tourism product, advertising and public
2. Tourism and changing communication Technology
New information technology, CRS, communication technology and
hospitality/travel agency business.
Unit IV
1. Tourism in India : Policy and Performance
Emergence of modern tourism in India, planning and tourism National Action Plan
on tourism and Tourism Policy.
2. Globalisation and Tourism
Globalisation and Tourism in India
Reason of slow growth rate in tourism in India
3. Tourism (Incoming and Outgoing)
Tourism experiences in Relation to India as a destination: with special reference to
Unit V
1. Emerging Dimensions: India Specific
Nature Tourism, Sustainable tourism, cultural tourism, adventure tourism, health
tourism, beach tourism
2. Emerging concepts for Effective Tourism Development
Open sky policy, destination development and HR management
3. Emerging Tourism Scenario
Social Cultural, Ecological & Economic impact of Tourism
Eco-friendly tourism
Suggested Readings Books:
1. Holloway, J. Christopher (1989): The Business of Tourism, Pitman Publishing,
2. Karma, Krishnan, K & Chand, Mohinder (2002): Basics of Tourism: Theory,
Operation and Practice, Kanishka Publishers, New Delhi
3. Bhatia, A.K. (1995): Tourism Development : Principles and Practices, Sterling,
New Delhi
4. Gupta, I.C. & Kasbekar, Sushma (1995) : Tourism Products of India, Indore
5. Brigs, Susan (1997): Successful Tourism Marketing : A Practical Handbook,
Kogan Page, London
6. Negi, Jagmohan (1998): Travel Agency and Tour Operation: Concepts and
Principles, Kanishka, New Delhi.
7. Bezbaruah, M.P. (1999): India Tourism Beyond the Millemium, Gyan, New Delhi
8. Kamra, Krishnan K. (1997): Tourism, Theory, Planning and Practice, Indus, New
9. Doswell, Roger, (1997): Tourism: How Effective Management makes the
difference, Butterworth.
10. Honey, Martha (1999): Ecotourism and Sustainable Development: Who Own
Paradise? Washington, D.C. : Island
a) IITTM : Growth of Modern Tourism – Monograph, IITTM, New Delhi, 1989
b) IITTM : Tourism as an Industry, IITTM, New Delhi, 1989
c) Report of National Committee on Tourism, “Know India”, 1988
d) National Action Plan, 1992
e) Report: Workshop on Tourism Legislation, August 10-11, 1987 & February 22,
23, 1988. IITTM New Delhi
f) IITTM Journal of Travel and Tourism, Vol. I, No. I, April 1996 – March 1997,
Vol. 2, No. 1, April 1997 – March 1998
ASSOCHAM’s Tourism for Sustainable Development, New Delhi, 10th – 11th
December 1999.



Guest Author: vinod kochure03 Apr 2014

I would like to go through the prospectus of tourism course.

Please post the prospectus consisting syllabus details of the course.

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