Profile of a Merchandiser in a Garment Export Unit

This article describes about Profile of a Merchandiser in a Garment Export Unit.

A garment export unit generally has many departments like stores, cutting, production, packing, checking etc., in which Merchandising department a linking device of all.
The job of a merchandiser is to co ordinate with the entire department in the office as well as the customers.

Merchandiser meets the buyers and collects the details of their requirements etc., to develop the relationship with the customer.

A spec sheet (specification sheet) of the garment with sketch, measurement ( will be mentioned before or after wash measurements.) and description is received from the buyer with or without sample .A general format of the spec sheet contains the sketch of the garment on the left side and the measurement on the right side. Descriptions of the stitching method, placement and design of embroidery or printing, additional accessories, color and type of buttons, threads etc. are mentioned at the back side. Additional sheets are added if the garment had more detailed work to do. Wash care label details are mentioned. Type, size, color and shape of the buttons are given. Placement of labels, prints, embroidery are given . Packing instructions are also given in this sheet which includes type, color size of the carton, marks and numbers to be printed on it, poly bags size and details printed on it, clips ,boards, tissue papers, required fold etc., Wash required for the garments will also be mentioned.

Detailed study is made from the spec sheet and the raw materials required for sample making is ordered by the merchandiser which includes fabric, thread, buttons, zips, labels, etc., The color and quality of the things ordered is approved by the merchandiser.
Also the merchandiser should contact printing unit, dyeing unit, embroidery unit to make samples of printing, dyeing, embroidery respectively. This is also approved by the merchandiser.
Some times garments will be dyed after stitching, care should be taken while ordering raw materials for this, since the accessories should not catch dying color. Also the thread used to stitch these garments must choosy, depending upon the buyers’ request whether to get the dying color or not. Ready to dye thread should be used if the thread should be dyed after stitching.

Sample pieces are made and sent to the buyer for approval. The corrected samples are made and sent if the buyer required the same. After the sample is approved by the buyer or even before that, costing sheet is prepared by the Merchandiser. In costing sheet ,the price of the fabric, accessories, prints etc per garment is listed and the price is fixed by adding margin. This cost is got approved from the Manager or the person concerned and quoted to the buyer.

Purchase order (PO) is received from the buyer which includes
• PO no/date
• Buyer/Consignee
• Garment no
• measurement
• the description of the garment
• L/C date
• Last date within which shipment to be reach the destination.
• Sign and seal
• Order validity date

After receiving PO from the buyer merchandiser issues PO for the fabric unit, buttons, thread, dyeing unit, printing, embroidery and other raw materials. These raw materials’ are checked and color, quality and size approved by the merchandiser.

After discussing with the production manager, Work Order is issued to all the departments by merchandiser along with the trim sheet. Work order consists of order no and description of the order. Trim sheet is a sheet in which the sample piece of fabric and accessories are stuck and distributed to the entire department for them to be aware of trims used for a certain order. Approved sample piece is sent along with this work order to the cutting department first from where it passes to all the departments the raw materials pass through.

The bulk fabric is passed through the cutting dept, stitching dept, washing or dyeing unit, and then the packing department. As per the requirement printing or embroidery is done after stitching or cutting.

In packing department merchandiser checks and approves a piece for the type of packing and the packing materials. After packing in the individuals packages, they are packed in the cartons. The carton thickness, size, color etc., are instructed by the merchandiser to the packing department as per the buyer’s requirement. Number of pieces to be packed and the marks and numbers to be printed on the carton is also instructed by the merchandiser to them. A packing list is prepared by the Merchandiser with all the packing details mentioned in it and given to the packing department.

A quality checker assigned on behalf of buyer checks and approves the garments, after which they are shipped.

Thus a merchandiser plays a very important role in the garment industry.


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