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Andhra University MBA - INDIAN BUSINESS ENVIRONMENT


Posted Date: 16 Feb 2008    Resource Type: Articles/Knowledge Sharing    Category: General

Posted By: rajasekhar       Member Level: Gold
Rating:     Points: 4



Andhra University MBA
CP-104 : INDIAN BUSINESS ENVIRONMENT

OBJECTIVE :

The objective of this course is to familiarise the student with the Business environment conditions prevailing in the country and its impact on decision making.

UNIT I

Business Environment - Concept and Significance - Economic, Socio- Cultural, Political and Technological factors influencing Business Environment - Comparative Economic System - Changing role of Government - Structure of Indian Economy

UNIT II

Industrial Policy of Govt. Policy Resolutions and Policy Statements - Reforms since 1991 in issues of Industrial Policy - Balanced Regional Development - Small Scale Industries - Multinational Corporations - Foreign Collaborations

UNIT III

Public Enterprise - Role in the Past, Present and Future - Performance - Problems and Challenges - Privitisation - Disinvestment

UNIT IV

Environmental Management - Fundamentals, Sustainable development - Implications of Population Explosion - Limits to growth; Environment and Business schools

UNIT V

Social Responsibilities of Business - Business Ethics - Developing Ethical Business Habits - Work Ethos in Indian Perspective - Indian Heritage - Relevance of values in Management

SUGGESTED READINGS :

1. Govt. of India, Latest Economic Survey
2. K.V.Sivayya and V.B.M. Das - Indian Industrial Economy
3. M.Adhikari - Economic Environment of Business
4. A. Das Gupta & N.K. Sen Gupta - Government of Business
5. D. Amarchand - Government and Business
6. Pandey, G.N. Environmental Management - Vikas Publishing House
7. Francis Cherunilam - Business Environment
8. Uberoi, N.K. Environmental Management - Excel Book, New Delhi
9. K. Aswathappa, Business Environment
10. David Stewart - Business Ethics, McGraw Hill International edition
11. Current Business Journals, Magazines & Dailies




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