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Andhra University MBA
CP-107: INTERNATIONAL BUSINESS ENVIRONMENT
OBJECTIVE :
The Primary objective of this course is to acquaint the students to emerging global trends to business environment
UNIT I
International Business : Significance, Free Trade vs. Protection emerging trends, World trade and foreign investment patterns : WTO and Regional blocks.
UNIT II
Balance of Payment : Concept, disequilibrium in BOP, Structural, cyclic and monetary disequilibrium methods of correction, Trade barriers and Trade Strategy
UNIT III
World Financial Environment : Foreign exchange market mechanism : exchange rate determination, Euro currency, International Banks
UNIT IV
Globalisation: Country evaluation and selection, export management licensing, joint ventures; gloabal competition, export promotion zones, special economic zones
UNIT V
International liquidity : problems of liquidity; role of IMF and IBRD in managing international liquidity problems
SUGGESTED READINGS
1. International Business Environment, The Text and Cases, Sundaram & Black, Prentice Hall of India
2. The Essence of International Business, Taggart and McDermott, Prentice Hall of India
3. International Business, J.V.Prabhakara Rao and A.V. Ranganadhachary
4. Alworth, Julian S. The Finance, Investment and Taxation Decision of Multinationals, London, Basil Blackwell, 1988
5. Bhall, V.K. and S. Shivaramu, International Business Environment and Business, New Delhi, Anmol, 1995
6. Bhall, V.K. International Economy, Liberalisation Process, New Delhi, Anmol, 1993
7. Daniel, John D and Rdebangh, Lee H. International Business, 5th ed., New York, Addision Wesley, 1989
8. Eiterman, D.K. and Stopnehill, Al. Multinational Business Finance, New York, Addision Wesley, 1986
9. Jonston, R.B The Economics of the Euromarket : History, Theory and Practise, New York, Macmillan, 1983
10. Parks, Yoon and Zwick, Jack, International Banking in Theory and Practice, New York, Addision Wesley, 1985
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