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MBA in Digital Marketing - List of Colleges and Universities

Are you planning an MBA in Digital Marketing? Here is a list of universities and colleges offering MBA in Digital Marketing in India.

In sharp contrast to what was believed to be a fad just a few years ago, MBA in Digital Marketing has now become one of the most sought after degrees as the same is in demand from everyone- right from startups to Fortune 500 companies. If you are thinking of making a career in the field of the digital market, a specialized MBA degree in Digital Marketing should be what one is expected to prefer.

What is an MBA in Digital Marketing all about?


Digital Marketing is a way of marketing companies' products or services online to consumers. All companies cannot ignore the importance of digital mediums for marketing their products and services since their entire customer base is online on multiple mediums- making it easy to reach out to targetted customer base at scale with a fraction of cost compared to traditional mediums. It involves a wide range of topics that include social media marketing, content marketing, search marketing, and many other subsections.

The subject in itself is quite vast, and that is why there is a massive demand for graduates who have completed an MBA in Digital marketing. Some of the openings that make it mandatory would include Digital Marketing Executive, Social Media Manager, and Digital Marketing Strategist, to name a few of them.

Eligibility Criteria for MBA in Digital marketing


The MBA Course in Digital Marketing is a post-graduate course, and like any other post-graduate course, you would need to complete a Bachelor's degree in any of the recognized streams.

The general eligibility conditions for Digital Marketing MBA would be:
- You should have passed an undergraduate Bachelor's degree in a recognized stream from a recognized institute /university
- You should have gained a minimum of 50 percent of the marks in the qualifying examination. Please note that the actual minimum marks should be as per the decision of the concerned college/university or institute. Different colleges and institutes may choose different cut off marks.
- You should have passed the relevant entrance test with the requisite score.

Admission Process for MBA in Digital marketing


The admission process for the MBA in Digital Marketing would be as per the same procedure opted for the other post-graduate courses. Ideally speaking, the admission process involves three stages.

Based on your performance in the common entrance test, you will be shortlisted for the pe-interview test and then for the personal interview.

Career Prospects for MBA Graduates in Digital Marketing


Like we already stated above, Digital Marketing and an MBA course in the field cover a broad spectrum of Marketing as a whole. With digital marketing becoming a mainstream option in India (or elsewhere for that matter), there are not many colleges that offer the specialization. That would make it one of the preferred options to opt for, given the widespread demand for MBA graduates in Digital Marketing.

A few positions that can help you achieve your dreams would include

- Market research analyst – Rs. 351000 per annum
- Public relations manager – Rs 485000 per annum
- Brand manager - Rs 914000 per annum
- Advertising manager – Rs 500000 per annum
- Sales manager - Rs 990000 per annum

Those would just be representative figures (sourced from online job portals) for the money you would be able to make. If you have experience and ideal skill sets, what the companies require, the sky is the limit.

List of Colleges that offer MBA in Digital Marketing


India does not have many colleges that offer you courses in Digital Marketing as such. Of course, there are a few good options available, though scarce.

1. RVS Institute of Management, Sulur, Tamil Nadu


It may not be known well enough, but offers an excellent opportunity to study MBA in Digital Marketing. Affiliated to Bharathiar University in Chennai, the college provides real-time practical oriented courses. The faculty at the college is entirely trained and gives you access to enhanced quality in terms of covering the course material.

The college has been ranked as one of the top-end institutes by the Knowledge Review. It has been rated among the A grade category among the B Schools in India. Started in 1994, the institute has helped over 2000 budding managers and entrepreneurs in the last 25+ years.

2. Xavier Institute of Management and Research, Mumbai


The college does not have a specific MBA program but offers an MMS or Masters in Management Studies course that has Digital Marketing as a specialization option. One of the well-known colleges in Mumbai,

One of the excellent opportunities offered by the institute would include the inclusion of executive placements season undertaken by it to invite the corporates to hire their students. The institute also encourages the students to take up the traineeship with the corporates under its Corporate Management Traineeship Program. This can be the right step at the right time in the life of its students so that they can have the perfect beginning for their management career.

4. Suryadatta Institute of Business Management, Pune


The college has been known to be one of the top-end options for the MBA in Digital Marketing course. It offers a specific specialization dedicated to Digital marketing named Digital Media and Communication Marketing. It isn't precisely an MBA in Digital Marketing but covers most of the aspects of the curriculum.

The institute is affiliated to Savitribai Phule Pune University and provides you access to several amenities and career guidance opportunities as part of its curriculum. Pune is the hub of education in Maharashtra and surrounding areas, the Suryadatta Institute of Business management has been one of the prime B Schools in the city. Qualified faculty members with rich industry experience and a proven track record of placements, it should be one of the premier destinations for your search in the best option for an MBA in digital marketing.

5. Integral University, Lucknow, Uttar Pradesh


Integral University in Lucknow is a private university and is approved by UGC. The university also has accreditation and affiliations to a host of other competent authorities such as the NAAC, medical Council, bar council, and Council of architecture.
The MBA course in Digital Marketing offered by the university is handled in association with TimesPro, which is a well-known source for management studies. The college offers a host of amenities such as a separate hostel for boys and girls, smart classrooms, WiFi facility, a central auditorium for special occasions and events, and a 24 x 7 Library service. The digital library services should be yet another huge plus point.

6. JK Lakshmipat University, Jaipur, Rajasthan


The institute offers courses under Pinnacle MBA and offers several specialization options. The MBA course that the college provides is unique and innovative in itself. The course covers two of the most critical areas from the perspective of today's scenario – Digital Marketing and Web Analytics.

The university is entirely new and was founded in 2011, but has been a prominent player when it comes to imparting quality education. The course material is designed in such a way that it improves the creative self of the students and explores their unique potential. The faculty comes both from the academic and industrial areas and thus offer a variety of exposure to the students. Once again, it is a private university but is recognized by the UGC.

7. RIMT University, Punjab


This is yet another private university, but perhaps one of the few colleges that offer a straight course in MBA in Digital Marketing. The university is still to be accredited as a "university," and it will have to be called a deemed university.
The course conducted by the college is referred to as MBA in Digital and Social Media marketing. The course and the atmosphere at the college are aimed at focussing on the best performance to face the unseen challenges. The skilled and dedicated faculty offers you a high degree of knowledge. The focus on real-time practical knowledge is what makes it one of the promising colleges.

8. Centurion University of Technology, Bhubaneswar


The university has received an A grade accreditation by the NAAC, making it one of the prominent options one would want to go with. The private university offers an MBA course in Digital Marketing, labeled MBA in Digital Marketing & E-Commerce.
Started by a group of academicians in 2005 to provide quality education, the journey has indeed been awe-inspiring. The university has its campus spread across multiple locations such as Bhubaneshwar, Paralakhemundi, and Vizianagaram. The university also has several regional campuses as well. It is the first Multi-Sector State Private University in Odisha.

9. Manav Rachna International Institute of Research and Studies


The institute is accredited with an A Grade by NAAC and has been provided a deemed university status. The college offers a course with an MBA specialization in Digital Marketing. Founded in 1997, it has been a perfect option for achieving a high degree of education ever.

The university provides world-class education in the realm of management studies and offers you dual specialization MBA courses. That would mean you will have access to two different specializations in one course. The curse focusses on f tier mentoring program – that focusses on coordination between peers, faculty, alumni, and industrial experts. The placement options available is yet another plus point.

10. RNB Global University


The RNB Global University is located at Bikaner in Rajasthan. The course is labeled MBA in Digital Marketing and E-Business. The university came into being in 2015 and can be considered to be the latest entrant in the scenario.

The UGC recognizes the courses conducted by the RNB Global University. The campus provides you access to world-class infrastructure. The lecture halls modeled after amphitheaters, a well-stocked up library, and multiple sporting options are just a few options offered for the benefit of the students. The university is focussed on holistic education. It focusses on the skill enhancement programs, tailor-made personality development programs, and a host of other amenities.

Well, those were a few excellent colleges and universities offering MBA in Digital Marketing in India. Not that the list is exhaustive, but covers most of the prestigious colleges and universities that provide the specialization option.

Do note that the courses in some colleges will be conducted only if there is enough number of students opting for the courses in the relevant specialization. The minimum strength of students that a college would expect would be around 25 to 30.