Course Objective
M.A in Advertisement and Public Relations is a Master of Arts degree with specialization in Advertising and Public Relations. It is completely focused on various strategies related to advertising field, all ethics and related and management skills. The course has a main objective of providing concepts and basic principles to have improved decision making skill in the field of advertising and public relations. This course is a mixture of business, media, technology and creativity.
Candidates acquire and develop their creative thinking skills and get chance to pursue an internship to have an experience of professional life they will be having in future.
Eligibility
It is a Master's degree hence candidates holding bachelor's degree in related specialization are eligible for this course. Many institutes do not have any restriction for specialization and they are open for candidates from different fields.
Admission Procedure
Admission requires approaching the administrative authority of any selected college and submission of filled application form along with all other required documents.
Duration
It is having 2 years duration just like other Master's degrees. These 2 years are then divided into 4 different semesters.
Further study options
After completion of this course, interested candidates can go for doctoral courses in advertising or related fields. Through this approach, candidate will get opportunity to do their independent research in their field of interest.
Candidates can also go for courses to improve their communication and management skills which are required in the field of Advertisement.
Course highlights
The course combines different dimensions like marketing, technologies, communication, research and ethics. Candidates also learn about video production and computer graphics. Topics like Media, Copy writing, planning strategies in marketing, Campaigns, Management, Laws and ethics are main skeleton of this course.
The course includes equal part of academic as well as practical work in the form of internships and projects. They prioritize the practical part which makes their students learn about professional work.
The practical session includes Public Relations Practice, Professional Digital Media Skills, Political Communication, Advertising Practice and many more.
Candidates learn about Celebrities and their marketing in Media, Fashion and Luxury Brands in the context of Media, Corporate Governance, Entrepreneurship & Innovation Management, etc.
Job aspects
These candidates are suitable to work in the field of advertisement, public relations, marketing, media, etc. They can work as Advertising managers, Copywriters, Public relations managers, Art directors, Media planners, Account planners and many more.
They can also work for brand management, media buying, product development, market research, etc.
M.A Advertisement and Public Relations Admissions for 2025 - 2026 Academic Year
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