Overview
Public relations is a dynamic and challenging field. It requires a lot of professional knowledge and very good communication skills to make a mark in this field. To make it into a successful career, one needs to have the necessary expertise and skills to strategically handle tools and information channels for effective distribution of information. A skilled public relations practitioner is successfully able to build relationships with individuals, groups or organizations via various means of mass communication, which includes mass media as well as one to one communication. Those who have the passion to make a mark in this field, for them this field has the potential to pay rich dividends.
Eligibility and course duration
Graduate from any stream from a recognized university. Admissions in some colleges are through an entrance test followed by group discussion and a personal interview.
Duration of this postgraduate diploma program is 1 year.
More about public relations
Public relations play a very important role in today's world. It is an easy and fast way to connect with one's target audience. The various channels of mass communication are the important links that help in delivering the desired information. Public relations as a tool are used for corporate communication, in government institutions, in industries, businesses, academics and by NGOs. The curriculum of the course is such that it includes lectures, seminars, assignments, case studies, research and projects. Topics on which the course focuses are: public relations(PR) concepts, PR campaign, media relations, effective writing for PR, corporate communication, etc.
Objectives of the Course
- The course provides you with basic concepts and principles with respect to public relations and its allied fields like advertising and corporate communication.
- It provides training on planning and producing campaigns.
- It enables you to communicate effectively in a variety of contexts with a wide group of audience.
- It develops your skills in writing and strategic communication.
- It enables you with a working knowledge in media management, particularly social media.
- Finally you gain on your decision making skills with respect to public relations.
Job opportunities
As a public relations practitioner there are varied opportunities in a number of agencies. One can get into corporate communication, business corporations, government institutions, advertising agencies, NGOs, public relations cells, news agencies, entertainment industry and many other departments. In the government sector too, there are various job opportunities. The defence services and the other forces have their own PR cells.
Post Graduate Diploma Public Relations Admissions for 2024 - 2025 Academic Year
Are you looking for admissions for Post Graduate Diploma Public Relations for the academic year 2024 - 2025? We can connect you with the right colleges and universities offering Post Graduate Diploma Public Relations courses in your preferred locations.
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