A postgraduate courseM.Com or Master of Commerce in Marketing promotes business skills in selling of products and services. In today's highly competitive world marketing is a very important aspect on which the success of a business or an enterprise depends. The one who can market its products and services most efficiently is likely to survive in this rat race. As a result most companies and enterprises these days insist on hiring professionals who have a thorough understanding of the commerce platform as well as the marketing principles. There's always a demand for marketing professionals and the rewards are too good for the deserving. The course thus proves very useful to those seeking a lucrative career in marketing.
Eligibility and course duration
Bachelors degree in commerce or related degrees with a background in commerce, business administration, marketing, corporate secretaryship, co-operation, business economics, etc. Chartered accountants, cost accountants and BSc math with accountancy are also eligible.
Duration of the course is 2 years.
More about the course
The course covers most aspects on marketing management such as understanding the marketing principles from the customer's point of view. You get to learn planning and working on marketing strategies. Through this course you come to understand how to gain on customers and the rationales behind pricing a product or service most appropriately. Other than that you learn of product development, market research, sales promotion, distribution, setting up of sales outlet and the delivery of goods. You also learn basics on manufacturing, advertising, publishing, financing, retailing and insurance of products.
The topics that you mostly cover in these courses are marketing management, management accounting, financial accounting, international trade and practices, marketing research, advertising, salesmanship, retail marketing, product marketing and so on.
For a marketing professional there is no dearth of jobs in a rapidly developing country like ours. A number of companies, both local and multinational, have set up shop in the country and are always on the look-out for skilled professionals. Such professionals are required in a number of sectors like consumer goods, white goods, automobile, defence equipment, travel, tourism, hospitality, banking, insurance and a host of other sectors. The M.Com degree also provides a sound footing for pursuing research based courses such as M.Phil and PhD. Marketing mangers these days are very much in demand as they are the ones instrumental in setting the sales chart on fire for most industries and enterprises.
M.Com. Marketing Admissions for 2021 - 2022 Academic Year
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