M.A. Media Management is a worthwhile course for those who have an interest in media management, as they can learn of the different frameworks under which a media organisation works. Some of these frameworks could be economic, legal, managerial and cultural. Media management is kind of a business administration, which deals with managing media professionals, different means of mass communication, communication technologies, production of entertainment programmes, events and much more. As a media manager you will be utilising your organising skills and marketing strategies to produce and promote your media productions. Knowledge of media economics and of different software tools is also an essential skill component for a media manager. For creative and innovative thinkers, media management is a lucrative career.
Eligibility and criteria
A bachelors degree, preferably in mass communication, media, creative studies, culture, etc. Work experience in this field is also much desired.
Duration of this postgraduate course is 2 years.
More about the course
The aim of the course is to help you move up the career ladder into leadership roles and to take you among the next generation media business leaders. All this is achieved by inculcating skills on media and its management. The course helps you take a critical approach to issues related to the ever changing world of media and communication technology. With this course you learn to develop your ideas into real world business and with the creative talent that you have, are able to put your dreams into actions. The necessary management skills to run a media organisation successfully in today's fast paced world, are also inculcated through this course. Your creative talent gets nurtured, that enables you to be innovative and inventive, skills that are absolutely essential to survive and make it rich in the ever changing world of media.
Media management is a highly skill oriented field. More the creative talent you have; more innovative you are; more are the chances of success in this field. Those who are competent enough and their knowledge of the fundamentals is strong enough, for them there are no dearth of opportunities. Whether it is public relations, media management, business strategy, media policy, communications, marketing or advertising, one can very well make it rich in this field. For those who are ambitious enough there are numerous career opportunities worldwide. In a number of business organisations you can get into advisory and consultancy roles.
M.A. Media Management Admissions for 2021 - 2022 Academic Year
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