Fashion communication is a relatively new field in communication design that deals primarily with aspects of the fashion industry such as brand building, marketing, visual merchandising, event management, advertising, fashion exhibitions, public relations and so on. With globalization and the boom in retail marketing, there is an increased availability of apparels and clothing merchandises in the country. Domestic and international apparel brands are competing to get a large share of the fashion and the lifestyle industry. Whether it is the designer labels or the ordinary brands, each one of them is trying to improve upon their visibility. And here comes the role of the fashion communication designer who works on designing strategies for their companies to market their merchandise and on brand building for increasing their market share.
Eligibility and course duration
Pass in 10+2 in any stream with 55% or more marks. Need to have good creative skills. Duration of the course is 4 years.
More about the course
This course provides you with intensive lessons on how to work on brand building, portfolio building and promote the latest in fashion and style among the fashion conscious. You learn to work on design strategies, creating visual identities, advertising, marketing, public relations and other related activities concerned with the apparel industry. Through hands on practical training the course work also trains you on providing innovative and effective solutions for the garment industry and in promoting fashion. The fashion communication design course is a dynamic one that prepares you for the highly competitive world of fashion design. By gaining skills and knowledge about the working of this field one is able to offer highly effective communication solutions for the fledgling fashion communication industry.
Jobs and opportunities
The field of fashion communication provides for an array of openings in areas such as marketing, brand building, advertising, public relations, fashion illustration, packaging and photography. You also get to make the best out of fields like visual merchandising, styling, graphic designing, creative writing, design exhibition and so on. There is no limit to this lucrative field and if you are illustrious enough you can also make it big in staging fashion events, catwalk shows, forecasting the trends in fashion and even plunge into fashion journalism. You can also have your own style consultancy and dabble in entrepreneurship. A few job profiles: fashion photographer, fashion journalist, fashion editor, fashion marketing manager, art director and plenty more.
B.Des Fashion Communication Admissions for 2022 - 2023 Academic Year
Are you looking for admissions for B.Des Fashion Communication for the academic year 2022 - 2023? We can connect you with the right colleges and universities offering B.Des Fashion Communication courses in your preferred locations. Apply Now for B.Des Fashion Communication