Advertising and mass communication is a very vibrant field in the country. By mass communication we mean, exchange or delivery of information to a large number of people through mass media. There are various means of mass media; some of the most important ones are newspaper, radio, television, books, magazines, films as well as the internet. These media sources are either used for disseminating information in the form of news, bulletins, entertainment programs, etc. or are used for propagating and advertising. The focal point of studying advertising and mass communication is that both of them focuses on transmitting information from a single source for consumption by a large audience. It also concerns how these mass communication channels and the information carried by them influence the attitude, opinion and behaviour of the people receiving them.
Eligibility and course duration
A graduate in any of the streams from a recognized university. Duration of the course is 1 year.
More about the course
The course mainly focuses on aspects of communication that's mainly related to disseminating of information to the masses through various means of mass media as enumerated above. Each of the mass communication means is covered comprehensively providing the students with a firsthand knowledge of each one of them. The students also get to learn about the field of advertising, which in recent years has evolved a lot in terms of quality, relevance and effectiveness. The course also covers the importance of the advancements in the field of computers and information technology that has kind of revolutionized the way the mass communication industry works. Through the creative aspects of these courses, one learns to write and speak effectively. It also helps improve your analytical skills and helps you think critically which is all the more essential considering the sensitive nature of job one has to handle in this field.
One can have a career in a variety of fields in mass communication. It is a fast growing field and various new avenues are opening up in this field. Some of the areas where you can establish yourself are media houses, radio and TV channels, newspaper agencies, advertising, public relations, media research, sales & marketing, publishing of books and magazines and not the least online publishing. One can also set up their own enterprise and have a go at entrepreneurship. Those enthusiastic about further studies can undertake postgraduate degree programs.
PG Diploma Advertising & Mass Communication Admissions for 2020 - 2021 Academic Year
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