Over the years with rapid development in technology and the increasing awareness level among the population, the field of mass communication has seen exponential growth. The growth in number of televisions, radios and internet connections by individuals and households alike, has been phenomenal. Making good their popularity with the masses, the advertising, journalism and the world of cinema has made much inroads and is thus a highly valued industry today. This field as such, provides endless opportunities to the young population of the country in its numerous avatars. Newspapers, magazines, book publishing, television, radio, films and the internet are some of the popular mediums of mass communication, advertising and journalism.
Eligibility and course duration
Pass in 10+2, preferably in the science stream from a recognized board or university. The duration of this course is 3 years. Creativity, imagination and having the right aptitude for this field goes a long way towards a rewarding career.
More about the course
This undergraduate course prepares you for a career in varied fields such as print media, television and radio broadcasting, advertising, public relations and the film world. The course is very much helpful in developing your oral communication skills, writing skills, editorial and publishing skills along with skills in broadcasting and production. You are demonstrated with the basics of television production and other procedures related to audio, video and lighting equipment. At the same time, you pick up skills in script writing too. The course curriculum follows a hands-on approach towards learning and gaining competency in the appropriate technology areas relative to this field.
The topics on which you will mostly focus in this course are; introduction to mass communication, communication theories, writing for the mass media, public speaking, visual communication, television production and ethics in mass communication. Other than these you will be learning about advertising practices, media strategies, copy writing, feature writing, copy editing, reporting, photo journalism, video editing, film editing, news reporting and so on.
After undergoing this course many job avenues open up for you in film productions television production, newspapers, magazines, book publishing, broadcasting studios, media houses, ad agencies, PR firms and in online publishing. There are also opportunities in the government sector in departments related to information and broadcasting, as press secretaries and information officers. The course also very well prepares you for various postgraduate programs in mass communication, advertising, journalism and in media management.
B.Sc MCAJ + Cinema Admissions for 2020 - 2021 Academic Year
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