A career in one of the means of mass media is a very exciting one. Mass communication, that includes journalism, advertising, the print media, radio, television and the internet is a very popular field. There are numerous opportunities in this field which are growing with every passing year because of the rapid growth of the industry. As such courses in mass communication and media studies are very popular with today's students. Because of its popularity the field of mass communication is also a very competitive one. Moreover because of rapid technological changes one has to keep abreast with the changes regularly. One also needs to learn the technicalities that are involved in managing and running these media fields. It is thus essential to pursue a course in media studies if one wishes to be successful in this field.
Eligibility and course duration
Pass in 10+2 in any stream. Selections are often through aptitude tests and interview. Duration of the course is 3 years.
More about the course
This particular course on mass communication with an emphasis on the electronic media provides a basic understanding of the various means of mass communication that play a effective role in journalism, advertising, entertainment, communication and even education. You also get to understand the importance of the electronic media, especially radio, television and the internet in influencing the opinion and behavior of the masses. In this respect the World Wide Web too falls under the definition of the electronic media and is instrumental in providing access to information quite easily. Some of the topics studied are: principles of communication, history of mass communication, information technology, communication skills, soft skills, mass communication concepts & principles, print media, journalism, reporting, editing and advertising. A few others like television & radio production, concepts on camera, light & sound, handling audio and video equipment and cyber journalism are also part of the studies.
Jobs and opportunities
This particular course opens up opportunities in radio and television broadcasting industry in various capacities. You have opportunities in advertising, journalism and public relations. You can get into audio and video editing. The digital media that include online programming, multimedia presentations and online content developing are getting very popular with the young generation. A few job profiles in electronic journalism are field reporter, presenter, news anchor, news analyst, editor, content writer and advertising executive. You can also look forward to postgraduate courses in media studies.
B.Sc MCAJ + Electronic Media (Radio & TV) Admissions for 2020 - 2021 Academic Year
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