Introduction to Consumer Behavior
The study of individuals groups or organizations and all activities related to purchase, use and disposal of goods and services is called consumer behavior. Consumer behavior is the field concerning the study involving applied social science. The study covers the mental and emotional behavioral responses of consumers that follows the activities of purchasing. The field is interdisciplinary which combines varied areas such as psychology, sociology, anthropology, marketing, and economics. The study focuses on using behavioral principles, gained through experimenting and interpretation for economic development. The consumer behavior covers several aspects such as purchasing, consumption and disposal activities. The behavior of consumers reflects on their demographics and personality life styles.
The students who have completed their bachelors degree from a recognized university are eligible. They nee d to possess interpersonal abilities and good communication skills. They should have analytical thinking capacity and good logical mind set.
Course details of Diploma in Consumer Behavior
The diploma course in consumer behavior is a two year full time program. The course is designed to prepare the students to become experts in consumer behavior and take up career for their life. The program is designed to provide in-depth knowledge and practical experiences for students to understand the consumers behavior when buying things. The comprehensive course provides an insight into the emotions, attitudes and preferences that plays an important roles in buying behavior. The study emphasis on influences on the consumers form their family members, friends, society and reference groups. Consumer behavior study deals with all aspects of purchasing behavior with all persons involves in purchasing directly or indirectly. The program enables the students to analyse the consumer behavior when related to purchasing activities. Training enables them to equip with strong knowledge on the subjects and apply them in daily life activities. TThe program develops strong skills in understanding consumers behavior towards buying. Learning process covers the psychology behind consumers purchases and practices. Emphasis is laid on imparting knowledge in several aspects of why and how consumers choose to buy things. Training provides ample opportunities for them to explore the real world situations of consumer behavior in buying.
The trained professionals find ample jobs across the world. They find jobs in marketing sectors, retail business, online enterprises, government and private establishments etc. The jobs are available as marketing executive , social and market manger, brand manger, business analyst etc.
Diploma Consumer Behavior Admissions for 2024 - 2025 Academic Year
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