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Diploma Consumer Behavior


Do you have a passion for learning human behavior? Want to deepen your knowledge with consumer buying behavior? Then choose the course Diploma in consumer behavior. Learn the details of consumer behavior, the eligibility criteria for the course and the ob prospects. Know the list of colleges and universities that offers this course in India.

Course Name: Diploma Consumer Behavior
Group: Diploma
Stream: Engineering
Course Category: General
Duration: 2 years

Introduction to Consumer Behavior


The study of individuals groups or organizations and all activities related to purchase, use and disposal of goods and services is called consumer behavior. Consumer behavior is the field concerning the study involving applied social science. The study covers the mental and emotional behavioral responses of consumers that follows the activities of purchasing. The field is interdisciplinary which combines varied areas such as psychology, sociology, anthropology, marketing, and economics. The study focuses on using behavioral principles, gained through experimenting and interpretation for economic development. The consumer behavior covers several aspects such as purchasing, consumption and disposal activities. The behavior of consumers reflects on their demographics and personality life styles.

Eligibility criteria


The students who have completed their bachelors degree from a recognized university are eligible. They nee d to possess interpersonal abilities and good communication skills. They should have analytical thinking capacity and good logical mind set.


Diploma Consumer Behavior 2020 - 2021 Admissions/Application Enquiry

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Diploma Consumer Behavior - Colleges & Admission Notifications

Find the list of colleges offering Diploma Consumer Behavior course. Check out individual college websites to know more about the admission for 2021 - 2022 academic year. You may download the application form and course details from the official college website.

College Name
Indian School of Business Management & Administration, Gujarat

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Gujarat     

Course details of Diploma in Consumer Behavior


The diploma course in consumer behavior is a two year full time program. The course is designed to prepare the students to become experts in consumer behavior and take up career for their life. The program is designed to provide in-depth knowledge and practical experiences for students to understand the consumers behavior when buying things. The comprehensive course provides an insight into the emotions, attitudes and preferences that plays an important roles in buying behavior. The study emphasis on influences on the consumers form their family members, friends, society and reference groups. Consumer behavior study deals with all aspects of purchasing behavior with all persons involves in purchasing directly or indirectly. The program enables the students to analyse the consumer behavior when related to purchasing activities. Training enables them to equip with strong knowledge on the subjects and apply them in daily life activities. TThe program develops strong skills in understanding consumers behavior towards buying. Learning process covers the psychology behind consumers purchases and practices. Emphasis is laid on imparting knowledge in several aspects of why and how consumers choose to buy things. Training provides ample opportunities for them to explore the real world situations of consumer behavior in buying.

Job prospects


The trained professionals find ample jobs across the world. They find jobs in marketing sectors, retail business, online enterprises, government and private establishments etc. The jobs are available as marketing executive , social and market manger, brand manger, business analyst etc.

Diploma Consumer Behavior Admissions for 2020 - 2021 Academic Year

Are you looking for admissions for Diploma Consumer Behavior for the academic year 2020 - 2021? We can connect you with the right colleges and universities offering Diploma Consumer Behavior courses in your preferred locations.

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