Course description of Diploma Strategic Marketing
The program diploma in strategic marketing aims at preparing students to make a career in marketing and develop professionally. The course is designed to enable students to equip with strategic approaches to achieve competitive advantages. The program helps students to understand and assess the internal and external environments to make effective decision. The intensive program exposes them to various stages of marketing process. They equip with skills required to mange resources and m,monitor the techniques involved in measuring marketing functions. It also focuses on learning concepts based on marketing objectives. The course helps students to develop analytical thinking abilities and develop strategies for effective marketing.
The students should be graduates from a recognized university. They should have good interpersonal skills to interact with customers and have be proficient in communication skills. They need to be motivated and adhere to time management skills.
Additional description of Diploma Strategic Marketing
The diploma in strategic marketing course equips student with all stages of planning process in marketing and implementation of plans. students are exposed to high level professional skills to face challenges in the field. The study course covers lectures, case studies, research work, seminars, role play, assessments and examination. The students are exposed to the ever changing marketing world and prepares them for competitive marketing strategic approaches. The training course includes learning topics on strategic marketing , innovations and digital strategy.The students learn to implement marketing strategies to evaluate the marketing planning process and bring about effective management of resources. The program covers theory and practice, marketing campaigns and services. Training enhances skills in marketing communication and public relations.
The intensive training program enables students to understand the marketing principles and strategies. The program equips them with real life situations in marketing arena. Students learn to translate the knowledge into practice in the field. The learning process exposes their skills in demonstration of best marketing strategies practices. They learn to construct new methods of strategic plans and its implementation in relevant areas. Students hone their marketing skills for better results and equip themselves with critical thinking abilities. Focus is laid to enhance their skills in latest techniques and technologies in learning marketing strategies to meet the global standards.
The qualified students find plenty of jobs available in business world, corporate sectors, industries, public and private firms, The job profiles includes product manager, marketing manger, team leader, public relation manager.
Diploma Strategic Marketing Admissions for 2023 - 2024 Academic Year
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