EPGDIM is one of those post graduate programs that markedly enhance your managerial as well as marketing skills. It is one of the best courses for working executives to keep in touch with the changing business environment. The challenging industrial scenario combined with the equally stressful sales and marketing functions, makes it necessary for industrial marketing executives and managers to update themselves with the latest in industrial marketing. The rapid industrialization taking place in the country, provides opportunities for rapid growth for a marketing manager.
Eligibility and course duration
A postgraduate or a bachelor's degree in any of the disciplines. Work experience in a managerial role is essential. Institutes like IIFT desire postgraduates to have an experience of 3 years, post qualification. For graduates, it is 5 years. The selection of the candidates is done through group discussions, essay writing and interviews.
The duration of the course is 18 months.
More about the course
With rapid globalization, privatization and concerns about the environment rising, the industrial sector, especially the sales and marketing division is getting highly competitive. It requires the efforts of the best marketing professionals to clinch any deal. Compared to consumer goods, it is the industrial goods sector that provides for handsome returns. It makes the industrial marketing profession all the more attractive. To address the concerns of the industrial marketing managers and professionals, EPGDIM thus goes a long way in serving their needs and enhancing their managerial capabilities. The course is useful in many ways for a marketing executive. It makes you aware of the diverse strategies that are to be made use of while dealing different segments of industrial customers. It teaches you strategies to reach higher sales volumes. In-depth case studies are done to get a firsthand feel about the various sales and marketing functions related to the industrial goods segment.
EPGDIM definitely improves upon your career prospects in the field of industrial marketing. It makes you get ahead of the competition in this highly competitive field. Most of the opportunities in this field is in the private sector and in multinational companies that are setting shop in the country in large numbers. Beyond this course, one also has the opportunity to enroll for related postgraduate diploma programs in this field or for doctoral programs like PhD for a high profile career in research or academics.
EPGDIM Admissions for 2024 - 2025 Academic Year
Are you looking for admissions for EPGDIM for the academic year 2024 - 2025? We can connect you with the right colleges and universities offering EPGDIM courses in your preferred locations. Apply Now for EPGDIM