The field of garment export merchandising and management is a lucrative one. India is one of the largest exporters of garment merchandises to Europe, North America and the rest of the world. Indian products are valued a lot because of their cost effectiveness, quality and style quotient. To enter this garment export trade, all it takes is to enroll for a suitable certificate program. The course is a useful one for those who are eager to either get employed in this field or want to set up a lucrative garment export and merchandising business of their own.
Eligibility and course duration
At least 10+2 from a recognized board or university. Some institutes may insist upon a graduate degree or a few years of experience in the garment industry. Based on 10+2 marks, institutes call shortlisted candidates for an interview. All said, experience in the relevant field is given preference during selection.
Duration of this full-time program is 1 year.
More about the course
Here in this course you will be learning about managing the merchandising of garments and apparels. The program endeavours to build skills in marketing, retailing and exporting garments. You learn about buying of materials, retail operations, advertising and marketing the products to international locations. You get to learn about forecasting demand; trade practices followed in the countries intended for export and the prevalent fashion trends. Among other things, you will be learning about the materials and fabrics used for manufacturing the garments, the patterns and designs and the manufacturing processes. Principles related to fashion marketing, merchandising and marketing are taught during the course of the study. Then there are topics on brand managing, marketing strategies, consumer expectations and operation research that build upon your managerial capabilities.
Jobs and opportunities
The program aims to fit you in the apparel merchandising and export houses. The fashion and the garment industry in general provides for ample opportunities to those trained in this field. There are numerous apparel manufacturers in the country where you can begin your career with. You can pursue a career as a garment exporter, merchandiser, facilitator, distributor or a sourcing agent in this field. With experience in this field you may even set up your own garment export business. Some of the job profiles in this field are Merchandiser, Export Manager, Assistant Merchandiser, Senior Merchandiser, Product Development Merchant and so on.
Certification Garment Export Merchandising Management (GEMM) Admissions for 2021 - 2022 Academic Year
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