This is an upcoming field for fashion designers that act as an important link between the omnipresent media and the fashion industry. The idea of fashion communication is to promote events and the latest in fashion trends among the masses by using multi-media platforms. The field of fashion communication and promotion provides opportunities in diverse areas such as advertising, marketing and public relations. Fashion communicators are an important link between the media channels and the fashion industry for spreading the word to the masses. Much of the field work is done by them, like planning and promoting fashion events, organizing fashion shows, connect with the media and so on.
Eligibility and course duration
Graduation in any of the streams from a recognized university. Competence in written and oral communication in the English language is highly desired. Selection is mostly through personal interview.
Duration of the certificate course is 1 year.
More about the course
This is a certificate program for those who want to work in the promotional division of the fashion industry. There is a vast scope for non-design work in the fashion world and promoting the fashion events and the latest in fashion trends to the outside world is one such vocation within the fashion industry. So here in this course you will be learning how to conduct promotional events and campaigns. Learning how to advertise and communicate effectively with the media and the outside world is what you strive to learn here. One gets to conduct market research, learn analyzing consumer habits, trends and tastes. One learns to use the social media and online platforms to best promote one’s campaigns and presentations. The idea behind the training is to get as creative as possible in devising a promotional campaign, without hurting too much financially.
Jobs and opportunities
Other than being a fashion model or a fashion designer, the fashion industry provides for numerous other kinds of jobs too. One popular job is that of a fashion communicator and promoter. There are a number of possible job profiles in this segment. Some of them being Event Manger, Event Planner, Public Relation Manager, Communication Manager, Media Planner, Digital Marketing Manager, Web Designer and so on. As far as getting gainful employment is concerned, other than the fashion industry, one can work in media houses, ad agencies, public relations and in fashion journalism too.
Certification Fashion Communication & Promotion Admissions for 2019 - 2020 Academic Year
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