Visual merchandising is all about displaying and presentation of products and artefacts in a retail store, art gallery, museum or any other display set up. Visual merchandising has a lot to do with creativity and involves setting up display props, lighting and window design to attract and entice customers. Such applications of visual merchandising can be seen in front of shops and inside showrooms to attract the attention of customers. In the art galleries as well as museums, the artefacts and the objects are arranged and displayed so as to be visually appealing to the visitors. It is the role of the visual merchandiser to produce such effects by putting their creative skills to best use.
Eligibility and course duration
You should be at least 10+2 pass. A higher qualification or work experience related to the field of merchandising is desirable. You may have to appear for an interview before getting selected for the course.
Duration of the course is 6 months. However, there are courses that are of shorter duration too.
More about the course
Certificate courses in visual merchandising are mostly online or part-time courses. The aim of the course is to impart the students with necessary training on the principles of visual merchandising. The course has some elements from the field of interior designing and is thus suitable for those who have a flair for creativity and are good at displaying things. Being a part time or online course, it is all the more easy for working professionals to get into this program. It is by practical exposure to the field that the students get to gain the requisite skills. The concept of visual merchandising is highly prevalent in today's retail markets, where the emphasis is on displaying and presenting the products as best as possible to the customers. Here you will be learning how best to maximize the effect of the visual display.
Jobs and prospects
Visual merchandising provides for lot many opportunities in the retail industries and in departmental stores. The fashion industry too provides for displaying of the latest in fashion. Most visual merchandisers begin at the levels of assistant but in due time reach to the levels of Manager. As assistants, you may actually put the displays. As a manager you will be mostly responsible for how the whole store looks and to improve upon the visual appeal of the displayed items.
Certification Visual Merchandising Admissions for 2021 - 2022 Academic Year
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