For luxury fashion products, branding is very essential, if it has to stand out from its competition. Brand management has many objectives. It's through branding that the faith of a customer on a certain product is built. In other words, customer loyalty is achieved. Brands are not built overnight. It is through years of effort and value for money provided by the product to its customer, that brands are built. Brands help in establishing a relationship between the consumer and the brand. Brand association results in repeat sales and orders. A course in fashion brand management thus endeavours to teach you the strategies of brand management especially in the luxury fashion market segment.
Eligibility and course duration
Preferably, an undergraduate degree in any stream. Being mostly part time or online programs, duration of such courses ranges from 6 months to a year. Experience in the field of retailing and marketing fashion and luxury products is desirable.
More about the course
The main idea behind branding a product, especially the luxury ones, is to build an emotional bonding between the product and the customer. In this course you learn how establishing a brand helps in increasing the sales of a product and as a result, profit. You learn about building the customer base and market dominance through branding. You get to identify and understand your customers better so as to build a rapport between the product and its user. You will be learning how branding helps in motivating customers to buy and come for return sales. You learn about brand marketing techniques to spread the good word about the product, far and wide. One also gets to learn the role of the social media in building up brands and the impact that it has on consumer purchasing behaviour. As a brand manager one has to continuously build upon the brand value, so as to attract new customers and retain the old ones. No wonder, the course helps you in picking up communication, marketing and promotional techniques that are so useful in building brands.
The fashion and the luxury market provide enough opportunities to brand managers to build a successful career. For most luxury goods, including fashion, brand managing is an essential component in promoting a product. One can thus work in marketing a product, in product development and brand building or into advertising and promotional campaigns.
Certification Fashion Brand Management Admissions for 2023 - 2024 Academic Year
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