Handmade craft manufacturing and marketing could be a very rewarding business, if you know the skills to connect with customers and market your products. As far as marketing your goods is concerned, you have to target the right group of people who may need your handmade crafts. The best thing about craft marketing is that the profit margins could be really very high as the overhead costs are low and craft manufacturing mostly being in the unorganized sector, there aren't too many distributors or middlemen to share your profit with. Craft marketing is not only about marketing one's own manufactured items, but is also about collecting and selling crafts that have been made by other craftsmen. Learning the marketing skills through this diploma course is highly useful for anyone aspiring for a career in craft marketing.
Eligibility and course duration
A bachelor's degree in any discipline from a recognized university. The courses are of 1-year duration.
More about the course
Selling of hand crafted items is not an easy job. Moreover, when it comes to selling a good, we are mostly uncomfortable with the idea of marketing. Much unlike the organized sector, you don't have the means to publicize your products nor is there an established distributor channel to market them. To see that your prospective customers come to know of your products itself is a big task. Then comes the pricing part, which is one of the most difficult part to decide. The products are to be so priced that they are attractive enough to draw the customer's attention without eroding upon your margins. Few other things like packaging, whether retail or wholesale are to be decided too. To improve the product's visibility in the market and to improve upon your credentials, you will need to photograph your products into a portfolio and get business cards for yourself.
Opportunities for a craft marketer
There are various ways you can establish a fruitful career in craft marketing. You may market handmade crafts on behalf of some organization. You may source items from other artisans and craftsmen and market on your own. If you take care of the manufacturing part too, then the margins are the best. To do good in this profession, your marketing should be such that it pertains to addressing certain needs of the customer and should have high visibility too.
PG Dip. in Craft Marketing Admissions for 2024 - 2025 Academic Year
Are you looking for admissions for PG Dip. in Craft Marketing for the academic year 2024 - 2025? We can connect you with the right colleges and universities offering PG Dip. in Craft Marketing courses in your preferred locations. Apply Now for PG Dip. in Craft Marketing