For any retail business, visual merchandising is one of the most important aspects that helps draw customers to a retail store. How the store is designed and the products are presented for display, plays a very important role in attracting customers. The entire space inside a store has to be used effectively for getting the desired effect and make it pleasing to the eyes. In this regard visual merchandising and retail store designing are a few concepts that help retail stores to gain on customer footfalls and run their business profitably. As such a course in visual merchandising is of quite a value and can lead to a profitable career in the retail industry.
Eligibility and course duration
Preferably a 10+2 qualification from a recognized institution. Depending on the content of the course and the institute conducting it, the duration may range anywhere from a few weeks to a few months.
More about the course
A course on visual merchandising is of immense value as it helps you learn the great skills involved in window dressing and making the products displayed in a store visually attractive. Given that competition in retail is heating up and new retail stores are coming up everywhere, a retail store has to go out of the way to keep hold of its customer base and add new ones. The online shopping portals too are gaining on popularity and making it tough for the traditional brick and mortar stores. It's through designing their interiors and using visual merchandising techniques that stores keep themselves relevant in the current business environment. The main idea behind the visual merchandising concept is to provide an awe-inspiring experience to the shoppers in a retail store, thus improving upon the likelihood of the customers returning for future shopping visits. Among the things that you learn about in this courses are: use of mannequins, props, visual aids such as graphics for information, lighting, window displays and various other fixtures and fittings that are used in a retail store.
The retail industry is one of the biggest employers and provides for a large number of employments. Since most of the people being employed in a retail store are without any formal qualification in retail, it gives you a tremendous advantage over other non-certified candidates. Other than retail one can work with advertising agencies, product exhibitors, art exhibitions, display agencies and so on.
Certification Visual Merchandising & Retail Store Design Admissions for 2020 - 2021 Academic Year
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