In most modern economies including ours advertising and public relations is playing an important role in building businesses. Almost every industry today is patronising this sector, laying more and more emphasis on advertising campaigns and developing public relations to build upon their brand image. A good many number of multinational companies in India and abroad are investing a lot of money in this sector to influence popular opinion about their products and services. It is expected that in the years to come, this sector will receive far more investment than what it is getting now. Thus advertising and the public relation industry offers a lucrative career opportunity to those who are passionate about working in this field.
Eligibility and course duration
Graduation in any of the streams, preferably in arts from a recognised university. Duration of the course is 1 year.
More about the course
This course equips you with the necessary skills and expertise required to be successful in advertising and public relations. The course curriculum is such that it blends classroom teachings with practical training on various aspects of the field. It includes site visits to advertising and PR firms, on-job-training, assignments and so on. The course helps you in getting familiarized with the latest trends and technologies that are getting incorporated in the field of communications, of which advertising and public relations is an integral part. You get to learn about the basic principles and concepts related to this field that helps in the decision making process. You learn the process of planning and producing publicity campaigns for social causes and for brand building. You get trained on relevant software skills that are essential for planning and implementing an awareness campaign.
Things you learn
You will be learning the basics of advertising and public relations, their similarities and differences. Other things include, advertising campaigns, market research, consumer research, communication strategies, role of digital media, ethics and morals in advertising, promotional campaigns, marketing public relations, case studies and a lot more.
Undergoing this course program helps you get jobs in advertising agencies, public relation firms, media houses, print and the visual media. The corporate sector too values these professional skills and many of them have their own public relations department to build upon their corporate image. The government too employs PR experts for building image and advertise the work it has done for getting favourable public opinion.
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