Post Graduate Diploma in Marketing Communication Management is addressed in its abbreviated form PGDMCM. As its name suggests, it is a Diploma level course which can be pursued only after Graduation. The field of Marketing Communication Management deals with basics and fundamentals of general management, business knowledge, Marketing communications, etc. Candidates also get to know about advertising and its relation to marketing communication.
The course also supports the candidates to have a better understanding of concepts, principles, etc and their role in decision making in the areas of public relations and corporate communication.
As mentioned above, candidates holding a graduate degree are eligible for this course. There is no restriction for the subject studied during graduation but the course must be pursued from a recognized institute and candidates should have secured at least 45% marks as aggregate to become eligible for this course.
The age criteria are also not fixed and candidates should check the same from the selected institute.
Admissions are simple in most of the institutes. Interested candidates need to fill and submit the duly filled application form in the selected institute before the last date of submission. This form should be enclosed with other documents like previous qualification certificate copy, age certificate copy, application fee, etc.
Admissions are either direct or on merit basis. Only some reputed institutes conduct entrance tests to validate the knowledge of candidates.
The duration of this course is 1 year. It may vary depending upon the institute you choose to pursue this course.
Further Study options
After completion of this course, it is advised to pursue Master's degree in same or related subjects like M.A. in Advertising and Marketing management, Public relations, Mass communication management, etc. Then M.B.A. in Marketing Management, Marketing, and Sales, sales and Distribution Management, etc are also available for these candidates.
After this, Ph.D. can also be done in any subject related to management.
The course starts with basics of management and includes topics like Management process and organization, services marketing, business communication, advertising, and sales promotion, rural marketing, business research methods, etc. Candidates also learn about advertising principles, concepts, creativity, oral and visual communication, production techniques, etc through this course.
These candidates are skilled to work as a Management trainee, sales executive, Operation Executive, Graphic designer, etc.
PGD Marketing Communication Management Admissions for 2020 - 2021 Academic Year
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