Course Description of Post Graduate Diploma Software Marketing
The program is of one year duration and is designed to provide extensive training to master the concepts in software marketing. Students are prepared to master the subjects to become software marketing professionals and cater to the needs of the IT industry.
The students who have completed their graduation and want to enhance their skills in software are suitable for the course. The candidates should have obtained their degree from a recognized university with 50% aggregate marks . They need to possess strong skills in communication and have a drive for learning computer software marketing skills. Professionals who are working in IT departments and want to pursue further studies are eligible for the course. Admission is based on entrance and personal interview. This course is offered by the Annamalai University, Directorate of Distance Education, Annamalai Nagar - 608002.
Additional description of the Course
There is huge demand for software professionals across the globe. The software market has opened wide range of opportunities for qualified individuals in the software product industry . This has created new programs for individuals to choose and cater to the needs of the IT industry. The course provides modules that includes various activities such as base camps, live projects, case studies, peer discussions and seminars. The training includes providing strong knowledge in the subjects and develops their professional skills for their career growth. The program in software marketing enables the students to imbibe the high technology know how and the software marketing strategies to improve the IT sectors.
The course helps students to become experts in the field and provides hands on experiences to tackle the problems that arise in the field. Training includes learning the relationship between the software management and complex tasks of marketing operations. Emphasis is laid on developing the analytical approaches for marketing management.
On Qualification the students are well grounded with software tools, principles and procedures involved in varied marketing approaches. The students enhance their skills in their core subjects and develop strong confidence and analytical thinking abilities. Focus is laid to equip students with strong communication skills for marketing activities.
The successful candidates find ample job opportunities in government and private sectors. They find jobs in educational institutions, IT companies, business establishments and software establishments.
Post Graduate Diploma Software Marketing Admissions for 2021 - 2022 Academic Year
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