Post-Graduate Diploma is a diploma level course designed for graduates who want to have professional skills and qualification in a short term. It is available in many subjects and Advertising is one among them with excellent job options after completion. Post Graduate Diploma in Advertising is related to the industry and provides in-depth working knowledge of Marketing communication and advertising. The course also includes research projects and workshops to enable the better understanding of candidates and that is the reason it cannot be pursued through correspondence.
The course focuses on advertising field and other related domains like public relations, corporate communication, etc.
Candidates holding Bachelor’s degree in any specialization from a reputed institute and have secured at least 45% marks as an aggregate are eligible for this course. There can be some relaxation for reserved caste in age and minimum requires marks and candidates can check the same from the administration department f the institute before submitting the application.
Admissions can be availed directly by submitting the filled application form before the last date of application submission. Other required documents need to be enclosed with the application to get processed further.
Admissions can be offered on merit basis in some institutes and even some reputed colleges may conduct entrance tests to shortlist the deserving candidates on the basis of their performances in the same.
The duration of this course is 1 year.
Further Study options
After completion of this course, candidates interested in higher studies should go for M.A. in Advertising and Marketing Management, Advertising and Public Relations, Advertising and Design, etc. They can also enroll in M.Sc. in Advertising management and public relations, and M.B.A. in same or related subjects.
Communication and audiences, the print media, mass communication theories, media organizations of the government, an introduction to the audiovisual media, etc are initial topics of the course. Then the candidates learn about advertising and marketing, the advertising business, advertising in the economy, ethical and legal aspects of advertising, and other related topics.
Details of principles of public relations, media planning, advertising, and PR, creating advertisements, etc are included in the course.
These candidates can work as a graphic designer, creative director, design consultant, visualizer, web designer, storyboard and concept artist, etc as per their interest.
P.G. Dip. Advertising Admissions for 2019 - 2020 Academic Year
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