Where once there was heavy stress laid upon the fundamentals of profit and loss, BBA courses now give equal stress and importance to proficiency in communicative and written English, which is evolving as a universal language. The core subjects, however, have not undergone any change. A student opting to study BBA can expect to study the fundamentals of Financial Accounting, Microeconomics, Statistics, Managerial Accounting, Finance and Markets, Technology in Business, Marketing, Management and Organizational Theory, and Operations Management. Furthermore, after the duration of the course, the students are expected to have specialized in fields such as:
- Accounting
- Actuarial Science
- Business Economics & Public Policy
- Environmental Policy & Management
- Finance
- Health Care Management & Policy
- Insurance & Risk Management
- Entrepreneurship and Innovation
- Multinational Management
- Organizational Effectiveness
- Strategic Management
- Marketing
- Financial engineering
- Decision Processes
- Information Systems
- Operations Management/Management Science
- Real Estate
- Retailing
- Statistics
- Economics
BBA courses in some institutions also focus on the Social and Humanities aspect of the knowledge imparted. The section on the Social Core focusses on issues of personal and professional ethics; social responsibility; the role of law in business and; and the interconnections between corporations, markets, cultures, governments, and the global society at large. Some of the subjects focussed on include Business and Society, Organizational Communications, Law, Business & Society, Professional Responsibility. The section on Humanities core includes subjects like Arts and Literature, International Studies, and Social and Behavioural Sciences.
The overall aim of a BBA course is to produce graduates who are able to communicate and implement their ideas effectively through writing or through interpersonal communication. Such a graduate should be able to make informed decisions about usage of appropriate technology in the different domains they might be exposed to. A BBA graduate must be able to integrate and manage administrative systems and be able to apply the theories of organizational behaviour in a productive manner.
The typical duration of the BBA course is three years long, split into six semesters, though, in certain institutes, the course may be offered for a duration of four years split into eight semesters. Typically, the beginning semesters include subjects of fundamental importance, and the course proceeds towards increasing levels of diversity in higher semesters. It is only the fifth semester onwards usually, that students begin specializing in the various other domains of Business Administration.
Eligibility for the Course
The rules of eligibility for the BBA course are quite relaxed. Now students from any background are welcomed into the course provided they successfully pass a High School Certificate examination with a minimum of 55-70% marks, depending on the institute they want to apply to.
Job Prospects
With more and more industries coming up in different sectors of the society, there will always be a need for administrators. The different roles and job opportunities open to fresh BBA graduates include Human Resource Management, Project Management, Operations Management, Project Supervision, Supply Chain Management, and Marketing. More ambitious students may also pursue an MBA to improve their pay package and career advancement opportunities. More academically oriented students even have the opportunity of pursuing a PhD to improve the quality of studies for future generations.
B.B.A. Admissions for 2024 - 2025 Academic Year
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