The discipline communication design incorporates the features from both the field of design as well as communication. It helps in communicating with people the various perspectives of a product and messages through media presentations that could be either in printed, crafted or electronic form. The idea behind the concept of communication design is to ensure that the target audience receives the intended message or the information. While developing the message, design aesthetics are made use of and new media channels are created so that the customer or the target audience gets to see the product or receives the intended message. Thus, communication design is instrumental in driving sales of products and services by blending design principles with communication theory.
Eligibility and course duration
Graduation in disciplines such as fine arts, design, communication and other related fields. The duration of the program is 2 years.
More about communication design
As seen above, the field of communication design uses principles of graphic designing, so that the message or information attracts the attention of those we are seeking to focus on. It is also referred as visual communication as it has a lot to do with how the information or the message is visualized by our targeted audience. The idea is to attract the customer or the audience to our messages by inspiring and motivating them or by creating a craving for the product. This leads to a favourable impact on our audience that helps in case a company or an organization desires to build upon its brand, drive sales or simply get into humanitarian work.
Skills that you will be building upon in this course mainly focuses on creating visual messages, transmitting them for the world to see and get impressed with, coming up with new and innovative ways to attract your audience and so on. You will work on concepts such as strategic thinking, market research, problem solving and very importantly creativity. You will learn web designing, animation techniques, etc. to blend communication with art and technology.
Job opportunities and prospects
Undertaking this course allows you to venture into many fields. You may get into jobs specializing in animation, web designing, editing, advertising, public relations, copy writing, professional writing, typography illustration, performing arts and various other creative fields. Among the various job profiles that can be had in this field, a few are Brand Manager, Creative Director, Conceptual Director, Marketing Manager, Graphic Designer. Illustrator and so on.
Masters in Communication Design Admissions for 2019 - 2020 Academic Year
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