Introduction to Master of Administration in Marketing
Master of Business Administration is one of the most preferred post graduate degree. Marketing covers a wide range of fields like product launch, branding, sales,marketing, promotion etc. The candidate aspiring for this course requires skills in mathematics and should posses good language skills. The students should posses analytical and leadership skills. Marketing management is creating interest in the customers regarding goods and services. The students are trained in strategic techniques to deal with business communication, sales and distribution. The course covers the areas of market research product designing pricing promotion, selling and distribution. The students need to focus more on promotions, advertising and research The course prepares the students in many types of management careers. The course is designed to provide the critical input in areas of market, competitors and in operating technologies.
The curriculum of the MBA Program
The Course consists of four semesters. The course covers the areas of marketing concepts and research, planning, forecasting, market segmentation, market evaluation, ethics, audit, brand management, business laws, corporate governance, market segmentation, micro and macro environment, techniques of environment scanning, MIS characteristics, benefits, types, components, buying decision behaviour, product line strategies, branding, pricing, retailing wholesaling, personal selling, advertising, entrepreneurship, product/apparel/accessories marketing, on-line strategies, book keeping, buyer seller relationship, business management, interactive and international marketing, accounting, travel and tourism, search engine marketing, mobile, social media and email marketing.
Eligibility for Admission for MBA Program me
- A bachelor’s degree in any stream, The candidates with resumes giving work experiencedetails, recommendation letters from prominent persons and personal interview.
- Entrance examinations: GMAT/CAT/MAT/for admission to the programme. The entrance examination paper covers English, problem solving, numerical ability,general awareness and interpretation, data analysis and reasoning.
- MBA course prefers a candidate with strong foundation in mathematics. The student should be equipped with good language and listening skills.
Career opportunities for MBA graduates in Marketing
MBA graduates find jobs in corporate sectors, IT sectors, manufacturing units, aviation industry, telecommunication, real estate, retails, etc. The successful candidate can work as marketing executive, business development manager,analyst, marketing manager, client servicing, relationship manger, product manager, etc
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