Course introduction
The course completely focuses on preparing individuals to work in marketing of software.
Candidates learn about general management, its latest concepts and get chance to practices the same through internships.
They also get knowledge about all the functional areas of management including software.
A comparison of Indian and International management and marketing is also an important part of this course. It gives case based studies to have better understanding.
Eligibility
A candidate must be at least 12th passed out for this course. Working executives are also eligible for this course and in that case, the course can be pursued on weekends without disturbing their current job.
Admission Procedure
Admission is simple. Interested candidates need to approach the administration depart of particular institute and submit their application. Please note that an application must be completed in all terms like photographs, academic documents and application fee. Incomplete forms may get rejected.
Duration
The duration for this course varies depending upon the mode chosen. For regular course it is 4months and can be completed in 1 year in case of weekend classes.
Further study options
Candidates can pursue regular management programs like Bachelor's in Business Administration and Master's in Business administrations. Other regular degrees related to software like Bachelor's and Master's in Computer application will also be helpful to get excellent career opportunities in future.
Course highlights
Initial part of the course includes topics like International Marketing, Principle of Management- Organizational Behavior, Consumer Behavior- Marketing Research, Marketing and Sales Management, Industrial and Service Marketing and Promotion and Advertising Management.
Being a combination of software and marketing, it also includes part of software. Candidates learn about software installation and Operating system installation. Programming languages like C and C++ are also play good role. Candidates learn some portion from data management like Data types, Flow control, and Memory management. Fundamentals like Class hierarchy, object-oriented approach and Accessing data are some main topics related to this course.
Server scripting languages and brief idea about Compiler and interpreter are included in the course for better understanding.
Job aspects
Software works as a backbone of internet hence candidates having expertise in the same are having good job opportunities. Every software company recruits many candidates from this field every year. Candidates can consider Wipro, Infosys, TCS, HCL, etc as a good companies to join. These candidates have knowledge of software as well as marketing hence can work in any sector and can have diversified career ahead.
Diploma Software Marketing Admissions for 2025 - 2026 Academic Year
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