Passed 10+2r Science, Arts or Commerce or a graduate is preferable.Entrepreneurs and retailers who want to develop new product range for a specific market can attend this course.
Admission is on first cum first served basis.
Jewellery Merchandising is a blend of skills and art. Apart from designing and manufacturing activities like pricing, planning, packaging, display, quality check need to be given adequate thought as making the jewellery itself. This effectively conveys the quality and value of the jewellery. This course on Jewellery Merchandising combines the concepts of traditional visual merchandising with branding and catalog and internet merchandising strategies.
This is a 30 session (half days) course comprising of theory, practical, market research, projects, seminars, exhibition and industry visits and guest lectures. The topics include basics of merchandizing, how to conceptualize jewellery designs, from concept to marketing of jewellery, understanding national and international trend forecasting process, planning and costing of new collection ranges, brand management, pricing, visual merchandizing, basics of ecommerce and digital marketing.
After completion of the course the candidate can join the industry as an assistant jewellery merchandiser, product development executive, assistant retail merchandiser, a merchandiser for ecommerce etc. The course will be useful to entrepreneurs who can kickstart a jewellery business or expanding their existing business.
If interested can opt for Diamond Grading, or Jewellery Making courses.
Certificate Course in Jewellery Merchandising Admissions for 2019 - 2020 Academic Year
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