Sometimes we use an indirect reference to explain something like bovine, blonde, dusky....
When words like the above examples are used in a sentence to bring about a meaning in addition to its primary meaning is what is called connotation.
When the word and the literal meaning is same, it is called denotation.
Connotation--->
1)an association or idea suggested by a word in addition to its primary meaning.
2) The sum of what a word implies.
Denotation--->
1) the actual literal meaning.
Sample Usage
1) Bovine:
Connotation--> slow/ dull-witted.
Denotation --> cow/ anything related to cow.
2)Dusky:
Connotation--> something which carries an air of mystery.
Denotation---> dark complexion.
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