Dissuade is to advice or persuade against something.
Dissuade is a verb.
Synonyms: discourage, disincline, advise against.
Antonyms: encourage, persuade, advise in favor of.
It would take a great deal of money and a corner office to dissuade Mr.Naveen from retiring early.
I have made up a decision and no one can dissuade me from my plan.
We successfully dissuaded our eighteen-year-old daughter from getting married; we persuaded her to wait until she was at least twenty-four!
Your job is to dissuade our customers from going to another super markets.