Marketing and Sales are important aspects in business. Both are inevitable activities in any organisation.
The differences between marketing and sales are as follows:
1) Marketing is considered to be a wider term than sales. It includes identifying customers, producing innovative products, branding, advertising, public relations,sales, etc. Thus, sales is just a stage or an activity of marketing.
2) Marketing is the process of creating demand for a product in the market whereas sales is refers to fulfilling these demands.
3) Marketing helps the organisation to create a brand image of the product or service in the minds of the people while sales involves the selling of that product or service.
4) Marketing is an indirect activity whereas sales is a direct activity.
For example; when you do all the activities to reach your target audiences (i.e; consumers) to create demand then it is said to be marketing. You are said to do sales when you are achieving your goals by directly selling your products via direct calls or so.
5) Marketing targets a large group or the general public. Sales on the other hand targets individuals.
6) Marketing means generating prospects while sales means converting the prospects into orders or purchases.
7) Marketing is a long term process which involves brand building, advertisements etc. whereas sales is a short term process of identifying the target consumer.
Though Marketing and Sales differ in the above said ways, they are interlinked and interconnected which are aimed to increase in revenue.
"Success also hurts when you don't have a loved one to wish you....
Failure also looks beautiful when you have a loved one to support you..."