If you are interested in taking a dealership or start an agency of the Ultra tech or Ambuja cement, the first thing you need to do is get a a TIN (Tax Payer Identification Number) for your business. for this first you have to register your business following all the rules and regulations that are necessary to be eligible for running any commercial business in any of the states of India.
to start with, you need to be ready for investing a Rs 500,000 to 10 00000 as a security deposit irrespective of which company you choose to partner with. Generally once the initial payment and other formalities are over and you want to close down the dealership, they pay you back your deposit amount.
To show that you can run the agency properly, you'll have to own or rent a 3000 sq ft area and a go-down that has a capacity to accommodate minimum of 5000 bags of cement. These requirements however will vary from one company to another. But you need a covered space that should be equipped with the basic amenities to accommodate the stock while maintaining its quality. Saying that, I mean to say, it shouldn't be damp, or open from any sides and should have electricity connection etc.
A parking area is an added requirement, where the trucks can be parked and it shouldn't be far away from the place.
However, both these companies will also ensure that you are capable of managing a few people working under you, and people with managerial skills will be always preferred.