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  • Category: Miscellaneous

    What could be the challenges for distributorship of Patanjali products?

    Want to take up a dealership in selling Patanjali products? Looking out for advice regarding distributorship, real time experiences and any challenges faced in this task? Relax, go through the advice and experiences shared by our ISC experts and decide further course of action.

    What are the expert's opinion on about going for distributorship of Patanjali products?
    Does anyone have got with some real terms experiences so as to brief the challenges afterwards on some factual grounds?
    I have never been to such ideas in the past & my family background too are not related with any kind of businesses but still I am confident of the thing that I can make it but intend for experts opinions as well.
  • Answers

    5 Answers found.
  • The Patanjali products have crossed the Rs 2000 crore mark in terms of annual revenue and is poised for further growth. It is doing very good in the FMCG (Fast Moving Consumer Goods) sector.

    The main strength of Patanjali is its nationwide network of distributors and acceptance of the products by the customer. It has evolved as an Ayurvedic brand in the market. Interestingly, Patanjali is doing a good export business also.

    Patanjali has a stunning network of Ayurvedic clinics attached to the Patanjali shops. This is giving Patanjali an edge to sell the products at that point only.

    The phenomenal success of Patanjali products is a case history even for the multi national FMCG companies.

    Till sometime back, it was a cumbersome process to apply for Patanjali distributorship or franchisee but now Patanjali is expanding its stores in the country and has a very ambitious expansion plan to introduce more and more consumable and other item, so it is an opportune time to enter the distributorship.

    One has to visit the Patanjali site to know the details of the distributorship scheme and procedure to attain it but some salient features are as below -

    1. Shop Area requirement of the franchisee – 300 Sq Ft. to 2000 Sq. Ft.
    2. A security deposit (refundable) of Rs. 5 Lakh to be deposited (2.5 Lakh in the name of Divya Pharmacy and 2.5 Lakh in the name of Patanjali Ayurved Ltd., Haridwar) in the form of demand draft.
    3. Cash Investment / Patanjali franchise cost – Minimum 7 Lakhs to 70 Lakhs.
    4. Expected Break Even period (the period by which the franchisee is able to recover his cost and starts earning) – Around 2 to 3 years.
    5. Where to apply –
    6. Applicant has to attach 5-6 photograph of location, pan card, 6 passport size photograph, identity proof, address proof, copy of sales registration, ownership or rent deed of shop etc. with the application form.
    7. The shop will be only for sale of Patanjali products.
    8. Applicant must be a respectful person and should not be convicted by any court.

    Before going for the distributorship one must explore the market and the area in which one is planning to start this endeavour. If there are already some distributors selling the Patanjali products then it becomes a bit difficult to establish a new shop in that area.

    So these practical considerations are also to be kept in mind.

    Knowledge is power.

  • As of now Patanjali products have high demand. This is more to do with the brand name and marketing rather than price favour or actual benefits over similar products.

    Patanjali group has become so obsessed with its success that it can now command even the most popular outlets and Malls to exhibit Patanjali products and not allow a single paisa offer or discount. The big names in FCMG sector has admitted that the commission from Patanjali products are not like other similar products but they are compelled to keep Patnjali products because of customer demand. Even on online also there is not a single paisa discount or any other offer for Patanajali products. Their own direct online sales also does not offer any discount.

    Patanjali group has laid its hands on anything and everything now.

    Everything has it time. The business method f Patnajli may not be far sustaining. Like the proverb, they are now ' making hay while the sun shines'
    In their aggressive expansion they have rubbed with major multinational FMCG s players. . For Patanjali, the political situation is also in their favour. Only time can tell how will this growth and expansion will be sustained.

    So if one plans to take the distributorship, as of now it is good. However one should assess the realistic demand and the nearness of similar outlets and agencies of Patanjali in the command area. Patanjali group can be dominating and they can dictate terms to the distributor even giving some exclusive limitations too.

    Hence you may do some homework by meeting and knowing discretely from other distributors of Patanjali products.

  • Patanjali Ayurved Ltd is a revolution in the Make in India Program. Indians are also supporting that company by using their goods more and more. Hence they appointed dealers in each many areas of the country to sell their products. There are many distributors of Patanjali products as on now. Many are seeking to get the distributorship
    The website of Patanjali Ayurved Ltd is You will get the required application form in English to apply for the same. You can download the same.
    You need to fill it up properly and send it to with other documents asked in the form.
    They will go through the same and may consider the same.
    The requirements for starting the same.
    Area: Around 300 to 2,000 sq.ft
    Investment: Around Rs 7 -70 lakh
    RoI: More than 10 %

    Before you go for the same you should see in the area where you want to start for the market potential, are there any shops nearby and how is the market in that area.

    Contact details are as follows:

    Address: Head Office Address: Central Office-Bharat Swabhiman (Trust), Patanjali Yogpeeth- Phase II Rajiv Dixit Bhawan, Near Bahadrabad, Haridwar-249405 Uttarakhand (India)
    Phone number:01334-240008, 244107, 46737

    always confident

  • Patanjali products becomes very popular in India recent days and has high demand among people. Patanjali grown as a FMCG giant in very short span of time. It gives tough competition to many international and national FMCG brands. Ayurvedic and natural products are considered as key to the success of Patanjali. Today Patanjali grown as Rs. 5000 crore business and one of the biggest company in India.

    Every business has it's own advantage and disadvantages. Here are some of the challenges you may face if you start up the business.

    1. Patanjali is already a well established company. It means there are lot of distributors already available for the company in almost all places in India. The success of your business depends on your local market and how much demand you have in your locality for patanjali products.

    2. Patanjali claims that all of their products are natural but some of their products are banned in other countries which raised some controversial discussions about their products. Such controversies may impact your business.

    3. Competition from other FMCG companies will be your next challenge. Many other FMCG companies started creating natural and ayurvedic products. They looking forward to get back their market share.

    Whatever happens life should move on...
    Thanks Karthik

  • Patanjali Products have penetrated deeply in the families of common men in India. This has been due to vigorous advertisement in the different channel of the products and the prices of each products are reasonably cheaper than other manufacturers.
    Swami Ramdev and his allies Balkrisna have the ability to convince the masses regarding the benifits of different herbs such as Aloevera, Amlaki - juice, Giloy, Punarhava etc with an unparallel style and up till now they are regarded as the true guru in the direction of yoga and Ayurveda products.
    Now when the their products have gained immense popularity and even their sales have touched up 2000 crores.
    Their products are great in demand which can be seen if one goes to the malls where the Patanjali Products have been stacked rake - wise because of the tremendous demand of their products. This reflects the growing popularity of Patanjali Products and hence to have a franchise of Patanjali Products would be a nice idea but at the same time you should be familiar with their business - pattern as well. The price - range of their products are strikingly low and as such they don't offer much discount to the dealers and customers. With the growth of time, similar products are available in the the other companies. Vedshakti produced by Colgate has got better response than the Dantkanti produced by Patanjali.
    Baidyanath and Dabur are in the line the line of business much earlier than the inception of Patanjali and the future would be very competitive in terms of sals of Ayurvedic Products. So the present sales of the company may not be sustainable in the upcoming time provided some drastic changes are made suiting to the growth of the company.
    Investment cost ranging between Rupees 10 to Rupees 70 lakhs seem to a prohibitive figure initially apart from the Shop needing an area between 300 - 2000 sq feet.
    So you need to do a home - work seriously prior to investment.

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