The Patanjali products have crossed the Rs 2000 crore mark in terms of annual revenue and is poised for further growth. It is doing very good in the FMCG (Fast Moving Consumer Goods) sector.
The main strength of Patanjali is its nationwide network of distributors and acceptance of the products by the customer. It has evolved as an Ayurvedic brand in the market. Interestingly, Patanjali is doing a good export business also.
Patanjali has a stunning network of Ayurvedic clinics attached to the Patanjali shops. This is giving Patanjali an edge to sell the products at that point only.
The phenomenal success of Patanjali products is a case history even for the multi national FMCG companies.
Till sometime back, it was a cumbersome process to apply for Patanjali distributorship or franchisee but now Patanjali is expanding its stores in the country and has a very ambitious expansion plan to introduce more and more consumable and other item, so it is an opportune time to enter the distributorship.
One has to visit the Patanjali site to know the details of the distributorship scheme and procedure to attain it but some salient features are as below -
1. Shop Area requirement of the franchisee – 300 Sq Ft. to 2000 Sq. Ft.
2. A security deposit (refundable) of Rs. 5 Lakh to be deposited (2.5 Lakh in the name of Divya Pharmacy and 2.5 Lakh in the name of Patanjali Ayurved Ltd., Haridwar) in the form of demand draft.
3. Cash Investment / Patanjali franchise cost – Minimum 7 Lakhs to 70 Lakhs.
4. Expected Break Even period (the period by which the franchisee is able to recover his cost and starts earning) – Around 2 to 3 years.
5. Where to apply – http://www.patanjaliayurved.org
6. Applicant has to attach 5-6 photograph of location, pan card, 6 passport size photograph, identity proof, address proof, copy of sales registration, ownership or rent deed of shop etc. with the application form.
7. The shop will be only for sale of Patanjali products.
8. Applicant must be a respectful person and should not be convicted by any court.
Before going for the distributorship one must explore the market and the area in which one is planning to start this endeavour. If there are already some distributors selling the Patanjali products then it becomes a bit difficult to establish a new shop in that area.
So these practical considerations are also to be kept in mind.
Knowledge is power.