Requirement of Programming Languages and Graphic Design in Digital Marketing Career

Digital marketing is basically to advertise the company product or service on the internet in such a way that the prospective customer get the information regarding the product or service right on his digital device which could be a laptop or smartphone. So a person wants to make a career in digital marketing should have basic computer skills in graphic presentation etc to attract the customer or surfer to its products. So prima facie this is a marketing job and does not require programming skills or writing a code. There are utilities available which can be used to create a web page or information in the desired format to bring the information in front of the customer. A person working in the digital marketing field has to find out as how many people have seen their advertisements and out of that how many became the customers. He has to continuously engage in finding out the techniques for exploiting the digital marketing methods to advertise the company products in the best possible manner.

The advertisement can be placed in the paid channels where the host gets revenue as per number of visits to that page (like Google Adsense) or it could be a free place to depict the advertisement. Whatever be the case the traffic to the information about company and its product is the primary thing and the main role of digital marketing is to increase it. So marketing techniques are required more in this work rather than programming skills.

Digital marketing is the use internet to market a product or services. It uses different digital channels such as search engines, social media, email, and other websites to connect with current and prospective buyers or customers. From the website itself people can connect with the customers through digital advertising, email marketing, online brochures, following certain tactics that fall under one roof called "digital marketing."

In digital marketing, you can choose to be a jack-of-all-trades or focus on few skills to set you apart and should have a clear picture of how each digital marketing campaign is supported to reach their goals. For example, being a strong creative thinker who also understands coding or a tech savvy who knows how content can be shared using social media. Depending on the marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

The skills and expertise for a digital marketer include:
1. Content marketer - Content is what is used to attract and engage customers. Understanding the need of content, how it is created, its effectiveness will help to make foundation in digital marketing role. You can create a posts that helps to generate leads from a new small blog to well crafted article.

2. Updated Tech Knowledge - Technology is the speed car in the digital world, one need to understand what the latest technology is and how it is being used. One need to get some knowledge of web coding and Content Management systems. Using latest technology has to come easily as it will help you take that one step which can take you far in your field.

3. Data collection - One can find information, conduct surveys , monitor and track records and campaigns which will help you know consumer behavior which will allow you to come up with better solutions that will increase traffic to your site.

4. Design and Looks - Design and look of a product or service is crucial as it helps consumers to know more or purchase the product. It will encourage buyers to use online shopping sites, accessing information, and other things your company might offer to customers including customized apps.

Thus you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

Digital marketing is a good domain to work. Digital marketing is broadly classified as Search Engine optimization, Social Media Marketing and Search Engine Marketing. But behind the screen you should have skills including content marketing, graphic designing to an extent and also simple HTML,JS,XML programming skills as the scope of digital marketing expanded its horizons and organizations these days started seeking people with hybrid skills. Even though there are tools available for updating keywords and descriptions and working on other aspects of SEO, knowing html will help you in a big way at times. Creating banners of different sizes are important for google and Facebook banner ads knowledge on photoshop , gimp will be very helpful. Even basic knowledge on aspect ratios and image formats will come handy while working with images. To create good Instagram posts working with graphic design tools deemed necessary.

By having good programming skills even you can create custom tools using API's for keyword research.