is the use internet to market a product or services. It uses different digital channels such as search engines, social media, email, and other websites to connect with current and prospective buyers or customers. From the website itself people can connect with the customers through digital advertising, email marketing, online brochures, following certain tactics that fall under one roof called "digital marketing."
In digital marketing, you can choose to be a jack-of-all-trades or focus on few skills to set you apart and should have a clear picture of how each digital marketing campaign is supported to reach their goals. For example, being a strong creative thinker who also understands coding or a tech savvy who knows how content can be shared using social media. Depending on the marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
The skills and expertise for a digital marketer include:
1. Content marketer - Content is what is used to attract and engage customers. Understanding the need of content, how it is created, its effectiveness will help to make foundation in digital marketing role. You can create a posts that helps to generate leads from a new small blog to well crafted article.
2. Updated Tech Knowledge - Technology is the speed car in the digital world, one need to understand what the latest technology is and how it is being used. One need to get some knowledge of web coding and Content Management systems. Using latest technology has to come easily as it will help you take that one step which can take you far in your field.
3. Data collection - One can find information, conduct surveys , monitor and track records and campaigns which will help you know consumer behavior which will allow you to come up with better solutions that will increase traffic to your site.
4. Design and Looks - Design and look of a product or service is crucial as it helps consumers to know more or purchase the product. It will encourage buyers to use online shopping sites, accessing information, and other things your company might offer to customers including customized apps.
Thus you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.