What are these terms in affiliate marketing?

Adware & Cookie stuffing: Adware and Malware are the programs that are installed n the computer of the users without their knowledge or permission. Some of the common examples of malwares and adwares are pop-ups and spywares etc. Similarly cookie stuffing is a marketing affiliate technique, wherein a third-party cookie from a website (that is visited by the user) get installed on the computer of the user without his knowledge or permission.
These web based cookie stuffing, malwares and adwares are used to generate fraudulent clicks and generate traffics on the websites. Adware & Cookie stuffing are not allowed.

Text-Link: Text link is the text contained in a hyperlink. Sometimes some text is hyperlinked to the content that is relevant or closely related to the content given on the website and is useful for the user. Here you can give the links of some useful content, details of products and services as a text hyperlink.

Banner: Banner ads are online graphical advertising that varies in pixels. Here some buttons are provided for the users and when a user click on this banners/buttons they immediately redirects to other websites.

Deals and Coupons: These are the marketing affiliate programs and help a company to sell their products. They are also helpful to the customer to save their money while buying a product or a service. Hence, these programs can not be ignored.

Cashback: It is also a tactic of affiliate marketing. Like deals and coupons, cashback also helps to improve the sales of a product. Cash back can be received by clicking your own page but can not be passed on to other users.

Email : Through email marketing you can add any hyperlink of your website/blog page of your product/service and promote your product or services and send them newsletters. Email (HTML) - Forbidden & Custom Email (HTML) - Forbidden message may appears as sometimes email having HTML tags shows forbidden errors message.

POP Traffic: It is a very popular ad format in affiliate marketing. Here traffic generated mainly from the Pop-ups or Pop-unders advertisements which will be forbidden.

Native Ads: Native ads are paid content hence forbidden. Affiliate marketing can be done on social media. but it doesn't mean that you can send every kind of affiliate links on facebook posts/ads. There are some products and services also which can not be advertised on the Facebook.

To protect the affiliate marketing environment from the outside threats and data breaches leading to revenue loss, there are some rules adopted by the concerned sites. The details are as follows -
Adware & Cookie stuffing - Forbidden: This means that the cookies and adware are not allowed to be forced in the site either clandestinely or voluntarily.
Text Link - Allowed: It says that descriptive links in form of text would be allowed by the participants in affiliate programme.
Banner - Allowed: Banners are the visuals about an item or product or some thing to get attraction to. They are generally allowed.
Deals - Allowed: The contract or the modus operandi of revenue sharing through affiliate sales achieved between the affiliate partners is the deal and that is generally allowed.
Coupons - Allowed: Coupons are one way to attract people to gain more through the coupon discounts and most of the sites allow it.
Cashback - Allowed but not passing cash back to users: The buyers through the affiliate links would not get this benefit but the affiliate partners will be benefited.
Email (Text) - Forbidden: As sales are materialised through affiliate links on the webpages, email marketing is discouraged.
Custom Email (Text) - Forbidden: As sales are materialised through affiliate links on the webpages, email marketing is discouraged.
Email (HTML) - Forbidden: As sales are materialised through affiliate links on the webpages, email marketing is discouraged.
Custom Email (HTML) - Forbidden: As sales are materialised through affiliate links on the webpages, email marketing is discouraged.
POP Traffic - Forbidden: Any activity that hampers the affiliate processes not allowed.
Native Ads - Forbidden: Any activity that hampers the affiliate processes not allowed.
Social Media - Forbidden: Any activity that hampers the affiliate processes not allowed.
Facebook Ads - Forbidden: Any activity that hampers the affiliate processes not allowed.
SEM - Brand Keyword(s) - Forbidden: Search Engine Marketing is also has potential for affiliate marketing but it is done in a limited way restricting to a niche blog.
SEM - Generic Keyword(s) - Forbidden: Search Engine Marketing is also has potential for affiliate marketing but it is done in a limited way restricting to a niche blog.
SEM - Brand + Generic Keyword(s) - Forbidden: Search Engine Marketing is also has potential for affiliate marketing but it is done in a limited way restricting to a niche blog.