Initially it was the norm of the IT giants to recruit fresh engineers especially in the stream of computer science to absorb in their companies to facilitate the working jobs related to different domains such as Java, c++, oracle, COBOL etc and later keeping in view of shortage of engineers in such fields, they even invited the fresh engineers of any stream to induct in their organisations with the suitable training imparted from their ends.
These companies develop the skills of the freshers according to the needs of the organisations.
Now there is the reversal of such trends in relation to absorption of the candidates.
They would prefer even science graduates, computer science graduates or even commerce graduates to graduate engineers. In that they are attaining twin objectives- firstly slashing their operating costs and secondly they find lot of youths dynamic and intelligent enough to manage their core operations effectively.
Present trend is to hire the specialists of digital marketing area so the IT giants don't remain out of tuned of the benefits accrued from this field.
In this domain, there is the judicious use of channels consisting of computers, mobile phones, digital platforms to enhance their selling products and services. It is the marketing mix which could provide the employers substantial benefits out of their operations.
This is the area where digital world can offer much more precise and data driven solutions.
In this regard, the aspirants must have fluent and impressive communication skills, creativity and the potentials to raise the company's revenue. The employers would be more interested to offer recruitments to the creative minded aspirants rather than considering them computer engineering graduates. They would horn the talents of the entrants in the areas of SEO Technology, Key Word Research and Websites Analytics for the revenue generation of the companies.