As such, there is no specified course for entering into digital marketing. One should have a bachelor's degree in any subject. A degree in marketing, advertising, communication or journalism is preferred to have a good career in digital marketing. To become a digital marketing person, the first step is to get a degree in the subjects mentioned above. But graduates in other subjects can also take up a job in digital marketing.
The next step is to learn some skills that are important for a person to excel in digital marketing. Data Analytics, content writing and communications skills are very important to become a good digital marketing person. So one should acquire a certificate in any of the above skills.
Some companies will take people as apprentices in their companies. Try to do that also so that you will have hands-on experience. Once you complete this, you can try for an entry-level job. As you gain experience you will get better chances to get better jobs. While working you can think of getting a PG qualification also so that you can get senior jobs.
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