Too many options..Too many choices.. Difficult to decideWith the ever growing trend of introducing something new, globalization and increasing competition, in may aspects of our life we are slowly being exposed to multiple option of a single entity. Try picking up a toothpaste (whitening, super fresh, herbal, mint, super strong) a tea bag ( green,masala, mint, de-stressing, calming) a dosa at a restaurant (3-50 varieties). Same applies for cooking oil, clothing, stationery, cereals, oats, glasses, home items so on and so forth.
Is this really necessary, are we truly benefiting from these or are these just a marketing trend were popular brands project their products trying to capture the minds and fancy of the consumer.
Please share your thoughts