"Do not give up, things might not favour you always"
If people go out of the way to help you at times of your need and you hesitated to ask due to ego or attitude, then it's time to learn a lesson from life. You have some good natured souls around you and you need to change yourself, leave the attitude and ego out of the equation, cultivate a group of such kind hearted people as friends and life would be more meaningful. More importantly, when possible return the favour to such people in their hour of need without expectations. Life is in some ways follows a give and take approach.