When we are not a competitor nor a chaser, then why some people want us to equate with them ?

I have been closely observing with the relatives and even close friends and well wishers who are well off and are living with all basic needs of life and they want others to tow their choice and be their ardent followers. One shall live with the available resources and cannot dream of superlative living just because others live. We have to see our commitments, our immediate demands and above all should we need to purchase such items which are not required for us but tend to do so because we have been prevailed upon. How do you tackle such situation ?