Do we read the fine print at all?
Do you regularly ignore the fine print at the top and bottom of a document? After going through this thread, likely you won't!
Many of us purchase gadgets, take warranties, buy insurance or health polices. We are happy once we purchase it and start using the device or service. Apart from storing the purchase receipt for tax filing, we often forget to read the document or warranty card etc.
Many insurance companies advertise no frill health care policy, no extra charges applicable etc. But when you actually apply or read the really small fine print, it would say, disease x is excluded, disease y is covered only after two years etc. For warranty cards, it would be warranty applicable for instrument but not the batteries or accessories, only if you have the original box.
For instance, just look at the win the prize advert in the ISC site. The advert says register and win 200+ exciting prizes. But just scroll through to the end and click on the details. Every prize winner is selcted from the pool of names of people who have registered and purchased the phone.
So, we are disheartened later as we do not read the fine print and feel let down. I think at least for major purchases or important services we should make an effort to find time to read the fine print ( if at we can see it clearly).