It's a harsh reality but still remains the truth behind its growth & performance in its different segments.
But why to blame the company. It's the strategy which formed earlier & now being in the status of implementation. We got shifted to JIO as we found that good in terms of financially as well as performance. If this gets less attractive then we will be looking for somewhere else. Everyone is working on there terms & conditions.
So no one to blame. On the positive side the rates throughout has been reduced which were not available for us since long. Its going to be interesting about what's going to be the next scenario.
But JIO has done very well for the mobile users. Because of them, the customers are getting the service with very fewer charges. Initially, when I started using a cell phone my phone bill was more than Rs.5000/- a month. of course, my employer was paying the bill. After competition by different service providers, the bill has come down to Rs. 1500/-. But now with the latest entry of JIO, my phone bill for a month is just Rs.450/- including the data charge also.
Any large MNC or private service provider has to generate revenue to keep the sales number steadily climbing. They also have a fierce competition from other service providers. SO, to attract a large number of clients and build the client base, they would have to have lucrative offers and unbelievably low prices. This would bring in far more large number of new registrations. So, no surprise that Jio is 'ignoring' old customers. Old customers would just carry on or if they feel cheated, they would change the service provider.
In some services that are renewed annually, loyalty bonus is given to existing customers to retain them. This is typical in health and automobile insurance sectors.
Honesty is the best policy.