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(This thread is the Special Prize Winner of the TOW contest for the week 17th June – 23rd June’18)
  • Category: Miscellaneous

    Is supermarket culture conducive to unnecessary purchases?

    Today, supermarkets and malls are mushrooming in the cities and there is a shift of buyers from neighborhood provision shop to these glittering markets. These places are especially attractive to children and ladies who generally have a fancy for shopping.

    When we go to these places then there is a charm of attached entertainments like the adjacent cinema hall or eating place sometimes even inside the mall itself. These are quite good for passing a lot of time in entertainment to shopping activities.

    When we purchase from these places we find that there are many schemes and discounts going on and we in a momentary impulse fill our shopping cart with many things which have something free with them. At the payment counter we feel that we have taken more than our requirement but ignore it at that time. This type of shopping creates multiplicity of items in the house and sometimes we buy a few less used or even unnecessary items.

    Do you also feel that this culture is creating such buying habits in us? What is your opinion?
  • #639958
    Yes, it is indeed creating what is called "impulse buying" tendencies, among the younger generation and the highly paid IT crowd, for example. However, what should be noted is that the Supermarkets are part of the mall culture. We still have a choice of going near our houses and shopping at the local "kirana' store. The latter may not offer self service, but his personal touch and his ability to get us the exact material that we want, cannot be satisfied by the shopping mall at any point in time.

    Yes, the buying habits will increase. Whether that is good or not, is a highly debatable point.

  • #639960
    Why not? This all is a part of the marketing strategy & the commodities are arranged in a manner so as to depict the schemes & the savings to attract more customers. As you make your entrance to the mall or the branded showroom, there we may find the notifications or in the form of pamphlets so that the customer may know the updates & compare among many available commodities. But by this time we can't be very much assured of that we might even be misled by the attractive offers but this could be the fact.

    So during these entire episodes if you are carrying money in your wallet than for sure that you may get attracted to any of the schemes & you take the decision & own it but I suggest not to regret your purchases.

  • #639972
    Once we were going to all supermarkets only for various purchases. This was happening for more than 6 years. But during the last two years somehow we stopped going to these supermarkets. Once a month, in the beginning, our family members are going to D Mart and they purchase the items as per the previously made list and bring the items. After that, if any small items are required they will be purchased from a shop at the end of our street.
    Even for clothes, in earlier days we used to go to all big shops. But recently there is a change in the concept. There is a good cloth emporium in our area and we will be going there if any requirement is there.
    So there are no unnecessary purchases and accumulation in the house. Just in time supply and lean management have come into the application and thus there is no wastage of time even.

    always confident

  • #639976
    Yes, that is actually a big issue if thought seriously. What we are doing is purchasing what is not needed at that time to us. This translates into excessive demand of products from the industry and for their row material they harm natural resources. Not only particular supermarket, we can also take the example of E-COMMERCE websites . Initially they give a lot of discounts to attract people which later leads to the buying of unnecessary products.
    This culture is needed to be dealt as Dr. N.V. Srinivas Rao Sir said. We have nearby shops to buy the products that are needed and it's ok if we buy the same product from wholesale market or supermarket or online wherever it seems cheaper but remembering not to buy the products that are unnecessary just because it's cheaper than anywhere else.
    Thumbs up to the thread.

  • #639977
    Earlier people were going to a provision shop and were mostly restricting to their list, harding adding an item here and there in the list.

    Today we are going in a super market and visiting the different sections and just picking up the things and many times realizing the extra ones only after reaching our house.

    So there is definitely a shift in the approach of the customer and these big shops are wooing the customers in one way or other.

    Those who are going to these big stores with a determined household item list and not tempted by the marketing gimmicks are still managing to come back home with minimum inventory.

    Knowledge is power.

  • #639986
    Yes I agree with the author that the super market culture has been inducing us to make more purchases as we are tempted to the offers and the discounts. Some super markets give discounts to the items which are likely to be expired. But many new super markets were hit upon the new idea to sell the vegetables at cheaper rates, so that the customer would enter into the premises and thus forced to go for other purchases which are usually costly than the regular provision stores. And some unwanted items are also purchased by us falling prey to heavy discounts and clearance sale.
    K Mohan
    'Idhuvum Kadandhu Pogum "
    Even this challenging situation would ease

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