Consumerism, at the cost of human relationships?The advent of economic reforms, combined with the massive advances in the electronic media and the social media, has created a consumerist India. An India that even affects the lower middle classes. Not a single day passes when there is some advertisement or the other, prompting people to buy a who range of electronic goods, on even zero interest and easy installment basis. Housewives pester their husbands to go in for some scheme or the other, and the family always has some debt or the other.
Increasing consumerism has meant, less human relationships. Whatever exists, is based on a kind of crass commercialism. Even among relatives, there is a craze to compete on "what have you?" and so on. Very young children get used to so many material goods at such an young age and hate the elders who advise them on anything.
One really wonders: where will all this lead to?