How do you interpret with the Brand concept?Often we are recognizing the product on two grounds which are branded or local. The branded can be known as any famous name in any specific segment like in shoes the most renowned are Adidas or Puma in the sports segment. Likewise in the clothing, it could be the John Player or the U.S. POLO ASSN. We people are attracted towards these brands with the surety of comfort, quality & longer life. The one more advantage of using the branded products is that those are updated with the current trends & so doesn't look odd when in use. But in order to having this we need to pay some extra amount from our pocket because these are costlier in comparison to the local items.
So do you prefer with the branded products or sometimes you also accommodate with the local items too?